The first few generations of the iPhone were released in the summer time. I understand why they might have done it was for the "holiday" season but they should consider spreading out the product releases. The benefits of releasing during the summer are: - Product releases are spread out. Currently, Apple is releasing the iPad, iPhone and iPods all in the fall time. Then the rest of first half of the following year is boring until the fall time again. By spreading out the releases, it will appear Apple is more "fresh" with products throughout the whole year. - Who doesn't like new gadgets in the summer time? - If you couldn't pre-order online and your only option is standing in-line, its much better to stand in-line during the summer then the middle of a cold autumn day.