Just an FYI: If you've tried to reserve an iPhone 5 for pickup at an Apple Store several times like I have, you may find multiple hard inquiries in your credit report which could affect your credit score. I found that AT&T ran hard inquiries for the 3 times that I tried to order an iPhone 5 for pickup at a store the next day. This can't be circumvented because you go through the credit check before the screen can proceed to the page where you choose which store to pickup from. Apologies, should have clarified first... This is for a reservation as a new customer since I can't add a line because my company pays for my AT&T plan.