It's like Apple doesn't really want to market the 5S as much. There's no commercials for it, it's always in the background on their website. And I tried so hard to get the 5s, standing out in line, staying up all night. But there were never any in stock. Apple doesn't exactly make it easy to find with the giant money shots of the 5c all over it's webpage. So, I decided, why not, I'll get a 5c Then I fell in love with it. I never thought the 5c would be as good as it is. Apple really outdid themselves this time.