Apple Debuts Three New Apple Watch Videos Highlighting Music, Fitness and Travel Apps

[MacRumors]

Apple today introduced three new Apple Watch videos on its YouTube channel, highlighting third-party apps designed for the wrist-worn device. Each of the three videos focuses on a different subset of apps, covering music, fitness, and travel.

The videos all depict a single Apple Watch that displays a series of apps on the screen, with a selection of app icons in the surrounding space. Icons are enlarged to denote which app is on the screen.

In the "Music" video, for example, music discovery app Shazam, DJing app Pacemaker, and ticket-purchasing app StubHub are shown in quick succession.

The "Fitness" video highlights the Nike+ running app, the WaterMinder hydration tracking app, and sports scores provided by the MLB.com At Bat app.

The third and final video, "Travel," gives a brief glimpse of travel app Expedia, transportation requesting app Uber, and recommendation app Yelp.

Apple's newest short advertisements are the company's first that put third-party apps for the device directly in the spotlight. Previous ads have focused on showing off the different use cases for the device, including four videos released last week that depicted the Apple Watch being used in daily life while traveling, working out, and communicating with friends and family.

Article Link: Apple Debuts Three New Apple Watch Videos Highlighting Music, Fitness and Travel Apps

 

[nikko1423]

I'm probably going to catch some flack for this, but, I like them. Short, and they talk about useful 3rd party apps, which is probably what 50% of the use will be, and why I get an Apple Watch.

No idea if those are going on TV...

 

[acctman]

to bad none of those apps work the way they should. apple watch apps as they are now, really suck.

 

[ErikGrim]

Yeah, third party apps isn't what I'd highlight right now. Until they are native, most are close to useless. As cool as it is controlling your lights or hailing an Uber from your wrist, most of the time you are staring at loading screens or tapping to reactivate the screen as it turns off while loading.

 

[Rogifan]

I like these ads much better. Short and upbeat. The other ones seem more suited for fall than summer.

 

[macs4nw]

Short and to the point.... excellent!

 

[Chupa Chupa]

Short, confusing, and doesn't really pique my interest to want to find out more, which I assume is the point of these micro-ads.

The thing about making a YouTube video is that is they don't cost $50K+ to air them once nationally like a TV ad. Apple could take a a minute and go over a killer app or killer feature rather than just splashing useless screens for 15 seconds. I don't think Apple did itself any favors taking advertising in-house.

 

[rp2011]

Why oh why is Apple having so much trouble with Watch advertising? All ads have been huge failures. This is not like Apple. Apple has really been flopping and flailing recently. Could it be that they think they could do it all themselves in-house?

It's really simple. Show examples where people uniquely need the watch. Not people lounging around using it in an instance that any other gadget would be a better. Show people the unique instances where they would benefit from a hands free device. It's easy. This gadget is not that hard to sell.

 

[Tankmaze]

Good song though for all three, still not sure about the capabilities.
Like shazam, does it work if you don't have an iphone with you ?

 

[ErikGrim]

Good song though for all three, still not sure about the capabilities.
Like shazam, does it work if you don't have an iphone with you ?

Shazam use your iPhone's mic to pick up songs. Like most current apps, it's mostly a remote control.

 

[Chupa Chupa]

Good song though for all three, still not sure about the capabilities.
Like shazam, does it work if you don't have an iphone with you ?

Ha. Shazam on the AW barely works IF you have an iPhone with you. Or at least that's how it was when AW first shipped. maybe Shazam tweaked the app. I haven't been that curious to check it out it frustrated me so.

 

[ipedro]

The ads are well done and fun but some of these apps are pointless on a watch. Anything that takes longer than a 10 second interaction shouldn't be on the Watch. Anything with pictures in it should not be on a watch.

 

[mrgraff]

Could be worse:

Because if you're not wearing an Apple Watch, then you're not wearing an Apple Watch...

 

[firewood]

"Real" Watch apps won't be out till 2.0. I'm a developer. The current ones are slowpoke remote viewers.

I got my Watch in anticipation the really useful and functional apps will appear later this year (after 2.0).

Still, for tourist travel, the current Apple Watch is really useful. I could wear a sweater or long sleeve shirt to hide the fact I was wearing anything of value (especially at night), and let the watch tap on my wrist to give my walking directions all over cities in Europe this summer.

 

[pittaman]

They're getting "better" . . . showcasing what the watch can do for the "average" person. Being a big baseball fan, I am loving the MLB App to keep track of my local teams. Am loving the watch more and more as I use it more and more. Was demonstrating its uses for my doctor this am and she was emphatic about getting "a couple" for Christmas presents.

 

[skellener]

Still nothing really compelling here IMHO.

 

[JeffyTheQuik]

Catchy...

It really has to be worn for a few days. Then, it shines.

 

[mejsric]

And MR forumers still find ways to complain.

 

[FieldingMellish]

Is it possible that ads can create the opposite of the intended effect?

 

[iLunar]

I love the animation that circles the apps. It's a subtle nod to the digital crown and watch interface. Well done.

 

[mactactic]

Still not interested , maybe FaceTime could excite me but I doubt it .

 

[gijoeinla]

to bad none of those apps work the way they should. apple watch apps as they are now, really suck.

That's funny. Do YOU have a watch?

I do. I have those apps.

And guess what. They work.

I'm actually amazed how well most apps are working. Pretty impressive when u think that they are residing on your iPhone (for now)

 

[OriginalClone]

That's funny. Do YOU have a watch?

I do. I have those apps.

And guess what. They work.

I'm actually amazed how well most apps are working. Pretty impressive when u think that they are residing on your iPhone (for now)

What Apple Watch are you using? I agree with the poster you quoted. These apps do suck. The whole watch experience sucks now. Maybe not in the future m, but right now yes.

 

[DanielSw]

Why oh why is Apple having so much trouble with Watch advertising? All ads have been huge failures. This is not like Apple. Apple has really been flopping and flailing recently. Could it be that they think they could do it all themselves in-house?

It's really simple. Show examples where people uniquely need the watch. Not people lounging around using it in an instance that any other gadget would be a better. Show people the unique instances where they would benefit from a hands free device. It's easy. This gadget is not that hard to sell.

Why or why are you stuck in that armchair, QB?

 

[DanielSw]

What Apple Watch are you using? I agree with the poster you quoted. These apps do suck. The whole watch experience sucks now. Maybe not in the future m, but right now yes.

No, it doesn't. It's great!