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Apple to Hire Burberry CEO Angela Ahrendts as Senior Vice President of Retail and Online Stores
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"She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience".
That's what scares me. Apple Stores were a perfect money making machine. "it's not enough, we want more money" actual board of administration will break the toy
That's what scares me. Apple Stores were a perfect money making machine. "it's not enough, we want more money" actual board of administration will break the toy
Indeed - I think this has all the marks of a solid appointment.
To the naysayers, what sort of person do YOU think should have landed the role?
Not that it has anything to do with it I think she looks quite attractive.
How? She's the CEO of Burberrys a brand renowned for luxury and customer satisfaction replacingJohn browett a man who ran a business synonomous with appalling service and total disregard for customers.......Where's your reasoning?
You cannnot be serious, After the unmitigated disaster of John Browett a man who ran a company renowned for abysmal customer service to someone running one of the worlds most successful luxury brands seems like a stroke of genius to me!
Mr Cook probably never had the dubious pleasure of entering a Dixons or PC world superstore and "enjoying" what passes for service in said stores. If Mr Cook had paid a visit Mr Browett would never have been employed by Apple.
1. We will see.
2. Who cares
3. Never make your best carpenter head of the carpentry. You'll lose your best carpenter only to gain a bad leader.
How so? Unlike Browett, she has experience running a high-end retail outlet, as opposed to a discounter.
I also think it is a good move, as someone else suggested. "Fashion" is not the first move that comes to mind.
"Luxury" is. Burberry is also glasses, watches. And so is YSL.
The Luxuruy Fashion industry also has similarities to the way Apple wants to be in the electronics industry. A CEO does more than design collections. Think about the way logistics work. Tim Cook has been instrumental to this.
But the new know how brings: the idea of collections, a much greater knowledge of market segmentation ("golden iPhone", much less tacky than the Samsung "mee too" version).
The only question mark is about taste. The new SVPs come from fashion industry and they surely have a sense of design (especially "wearable" design such as glasses and watches). It will be interesting to see what the interactions with Jony Ive on this will be.
Look at any Burberry watch or YSL accessory. They are "luxurious" but much less "tech-minmal-DieterRams-inspired".
We'll see. Surely looks promising.
Recall that last month Burberry filmed its runway show using the iPhone 5s. I wonder if we'll see more collaboration in the future.
Also, with Ahrendts leaving, most of Burberry's C-suite will have changed over in less than a year. They have a new CFO and COO, as well. Their new CEO is currently and will remain their Chief Creative Officer.
http://www.burberryplc.com/media_centre/press_releases?WT.ac=Press+Releases
Also, with Ahrendts leaving, most of Burberry's C-suite will have changed over in less than a year. They have a new CFO and COO, as well. Their new CEO is currently and will remain their Chief Creative Officer.
http://www.burberryplc.com/media_centre/press_releases?WT.ac=Press+Releases
"I am thrilled that Angela will be joining our team," said Cook. "She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record."
Sounds like Adobe. Prattling on about customer experience, when all the time they were just looking for excuses to put prices up.
What customers want is...
Honesty when things go wrong.
No nonsense swap outs if things go wrong.
Techs that actually know about tech.
The least amount of hassle getting stuff fixed.
Guarantees that reflect the price point - everyone has consumer rights guarantees - you'd think at this price point something better would be on offer from Apple that was actually included in the price.
Sounds like Adobe. Prattling on about customer experience, when all the time they were just looking for excuses to put prices up.
What customers want is...
Honesty when things go wrong.
No nonsense swap outs if things go wrong.
Techs that actually know about tech.
The least amount of hassle getting stuff fixed.
Guarantees that reflect the price point - everyone has consumer rights guarantees - you'd think at this price point something better would be on offer from Apple that was actually included in the price.
According to the Wall Street Journal, sales have tripled and profits have quadrupled in the 7 years Ahrendts has been CEO of Burberry. Burberry shares fell 5% on the news that she was leaving. When she started in 2006, Burberry was suffering from brand overexposure and was losing sales.
Sounds like she's a good choice.
He might have been lured into thinking that Johnson had left a turnkey operation that anyone with retail experience could run. I gave him the benefit of the doubt at that time, although it quickly became clear after he joined that he wasn't going to last.
Apple took their time in choosing Ahrendts. Her appointment also seems to make it clear they aren't heading downmarket anytime soon.
Interesting. She also has an honorary doctorate from there. I wouldn't be surprised if she makes a big donation one day and future students attend the Angela Ahrendts School of Marketing.
I'm guessing she's going to be getting a boatload of restricted stock in Apple (high 8 or low 9 figures). Tim Cook's salary in 2012 was $1.35 million, and the rest of the C-Suite was around $800,000. Peter Oppenheimer got $66 million of stock in 2012, and Mansfield got $88 million. Likely Ahrendts will be in the same range.
Prior to running Burberry she was an executive at Liz Claiborne.
http://en.wikipedia.org/wiki/Angela_Ahrendts
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But she might have input into the colors of the iPhone "5cs" (or will it be the 6c?). If it's plaid we'll know where it came from.
"Ahrendts has also led the aggressive retail expansion, as well as strategies to elevate the brand, including eliminating pricing and product lines that were in low-price ranges," [Morningstar] wrote in a research note.
http://money.cnn.com/2013/06/11/news/companies/burberry-pay-ceo/index.html?iid=HP_LN&hpt=ibu_c2
Burberry also had been making a big push into China, which is not an easy task after they began cracking down on the luxury goods industry.
