Basically that's the overall message I've got from the WWDC Keynote. Apple is defacto "design house" for the world, they own PMP, smartphones & tablets and make 90% of high-end PC profits. Apple is super successful in any venture they undertake. Their industrial designs are iconic and win multitudes of awards. Jonathan Ive just got knighted. The Apple Stores are part of the culture. Chinese people are rioting over iPhones. It's an Apple world and we all just live in it. RIP Microsoft, Intel, Google, Samsung.