apple pulled off an amazing gig with the latest introduction of the "new" RMBP. 1) they hardly updated the existing macbook lines. 2) instead of doing that, they introduced a "new" macbook pro line that is upscale. 3) they could have extended this to most of the other macbooks. 4) but that would have looked like a huge price increase. 5) the "separate" "retina" macbook pro line allowed apple to have a separate high-price, extremely high-margin product that people are willing to buy. 6) no one would have paid more for an updated macbook pro. 7) by labeling it a retina mbp and pretending it's a separate item, apple can hike up the price. 8) it's the craziest price hike any computer company has ever managed to pull off within an update. 9) the existing lines were artificially slowed down in order to be able to create a new price reference point of the RMBP. 10) it would have cost apple nothing to move cut the superdrive from the MBPs, make them slightly slimmer, and sell them at a slightly lower/same price. but this would have taken away from the perceived "novelty" of the RMBP, which is really just a slimmer 15" with a smaller HD. 11) however, they couldn't have raised the price with that move. 12) thus, the stupid retina display comes in, which no one really needs. everyone was fine with the previous resolution. retina isn't even that far ahead from the resolution frontier - it's just that the old MBPs had poor resolution.