What are you talking about? Any on-the-fly "mapping" being done by converting SDR to HDR is going to result in the original SDR content being incorrect. There's no magic formula to convert SDR to HDR and attempting to do so means the picture is no longer being seen as intended, i.e. sub-optimal colors and contrast. Just because it may subjectively look good to you doesn't mean it's correct and anyone bothering to calibrate their TV isn't going to want the SDR content converted into fake HDR. I'm going to guess you have your TV set to torch mode. And the reason so many reviews complain about the image handling choices is because it was a stupid choice. You don't have to agree with that, but those who care about the quality of their video will.
The statement "those who care about the quality of their video" is elitist. At the very least it needs to be qualified with "above all other considerations." The idea that each and every setting should be artisinally selected and every media purchase hand curated is beyond elitist it is ridiculous. You have taken consumerism and your choices to be a reflection While you might think that there is one true way to watch video, most people care about quality to the extent that it doesn't require spending excessive amounts of time and energy getting it right. They want to be moving toward a better experience, not necessarily important to get the absolute best experience available at any given time.
That said, I have spent time calibrating my TV.
Mapping SDR to HDR is going to lead to incorrect colors, not least of all because you must make simplifying assumptions. Still a 10-bit color scheme can map every color in 8-bit color, so it can achieve good enough for most, but for the person that is willing to invest time and energy in calibration... you're going to be unhappy.
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I actually think the moderators should take some action. His ‘opinions’ are so removed from fact that, at best they’re misinformation, at worst they’re lies.
Let me say, how I could be incorrect. For the record, some believe there is only one _true_ way to watch TV, with a carefully calibrated TV set to the native frame rate of the input source matched to their TV for the color scheme set exactly to SDR or HDR depending on the original source material. That all TV hardware must be carefully selected, matched and media carefully curated such that the optimal experience is maintained at all times. If this is true, then I'm wrong.
That position is certainly a valid viewpoint. I'd consider it elitist. I'd say the obsession with perfectly calibrated viewing experience is unnecessary and not what most people do. And yet, regular people can still enjoy the fruits and experience of new technology. I believe Apple TV as it stands is handling this in such a way that most people won't notice and actually it'll depend in large part on the particular model of TV you own and the kinds of material you're consuming be it, Plex, iTunes, Netflix, HBO, YouTube or whatever. Content providers provide a much greater level of influence on image quality than the Apple TV.
If you believe that auto-switching can be done today on all TVs without problems, again, I'm wrong. My contention is that this will be taken care of correctly in HDMI 2.1 and that the current method on devices like Roku provide a crap experience. Apple is quoted as saying to The Verge the auto-switching experience is 'inelegant.' So, I guess if I'm wrong, at least I'm in good company.