Apple TV+: Everything We Know So Far

Discussion in 'Guides, How Tos and Reviews' started by MacRumors, Mar 27, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple is working on dozens of original TV shows and movies with high-profile directors, producers, and actors, with all of that content set to be available through a new Apple TV+ app that's going to be released this fall.

    In the guide below, we've rounded up everything that we know about Apple's new streaming TV service.


    What is Apple TV+?

    Apple TV+ is the name of Apple's new television service that will be home to the original TV shows and movies that are funded by Apple. There are more than 30 in the works, with a list available in our dedicated Apple TV show guide.

    Apple is aiming to compete with existing streaming services like Hulu, Netflix, Amazon Prime Video, HBO, Showtime, and others with its original content and has brought on huge names ranging from Steven Spielberg and J.J. Abrams to Oprah.

    Well-known actors and actresses like Jennifer Aniston, Reese Witherspoon, and Steve Carell are involved in Apple's upcoming TV shows.

    What's Apple's goal with original content?

    Apple says that it wants to make Apple TV+ the home for the "world's most creative storytellers," providing funding and a platform for TV shows, movies, and documentaries with "inspiriting and authentic stories with emotional depth and compelling characters."

    Apple wants Apple TV+ to offer the "highest quality" original storytelling available.

    Are there ads?

    Nope. Apple says that Apple TV+ will be ad-free and available to watch on demand.

    What's the price?

    Apple hasn't announced pricing for Apple TV+ yet, but if the company wants to be competitive with Hulu, Netflix, HBO, and other streaming services, it will need to be priced in the range of $10 to $15.

    There were rumors suggesting Apple was going to make its original content available for free, but it doesn't look like that's happening.

    When's it coming?

    Apple says that Apple TV+ will launch this fall, which is presumably when enough of its TV shows will be done filming to make it worthwhile. Much of the content is still in development.

    How do I watch?

    Apple TV+ will be built into the Apple TV app, which is being overhauled this May. The new Apple TV app will provide access to Apple TV+ content right alongside content from third-party providers, with new machine learning and AI techniques used to recommend content that's perfect for you.

    What's the difference between Apple TV+ and Channels?

    The revamped TV app will also include "Channels," which will let you subscribe to and watch services like HBO, Starz, SHOWTIME, CBS All Access, Smithsonian Channel, EPIX, Tastemade, Noggin, and MTV Hits, right in the TV app without needing to open a different app. Channels are completely separate from Apple TV+, which can be thought of as Apple's own channel.

    Along with Channels and Apple TV+, the Apple TV app will make recommendations and suggestions for shows and movies from iTunes and more than 150 streaming apps and cable services like Canal+, Charter Spectrum, DIRECTV NOW and PlayStation Vue, though content that is not Apple's own and not included in a channel will need to be watched in a third-party app just like the original TV app.

    Where will Apple TV+ be available?

    Apple's revamped TV app is coming to more than 100 countries this May, and because Apple TV+ features only Apple's own content, it will be able to be released worldwide wherever the TV app is available.


    Apple TV+ content will not be available outside of the TV app.

    What devices will support Apple TV+?

    Apple TV+ will work wherever the TV app is available, which includes iPhone, iPad, iPod touch, and Apple TV, along with the Mac. There's no TV app for Mac right now, but Apple plans to introduce one this summer.

    Apple is also expanding its TV app to Samsung Smart TVs in the spring, and Sony, Vizio, and LG TVs later in the year. The TV app is also coming to Amazon Fire TV and Roku.

    Guide Feedback

    See something we left out of our Apple TV+ guide or have a question not answered here? Let us know in the comments or Send us an email here.

    Article Link: Apple TV+: Everything We Know So Far
  2. ChromeAce macrumors regular

    Jun 11, 2009
    This is a botched concept. We don’t need channels and apps. We need one place to find and watch all the content, like iTunes did for digital music in 2001.
  3. blacktape242 macrumors 68000


    Dec 17, 2010
    Sacramento, CA
    exactly and this doesn't look like that at all.
  4. Icaras macrumors 603


    Mar 18, 2008
    California, United States
    Will there be content other than Apple originals though? That’s what I’d like to know.
  5. pika2000 macrumors 601

    Jun 22, 2007
    Isn’t that what the TV app is for? It houses Apple TV+ and Channels for non-Apple shows in one app (minus services that don’t want to get onboard like Netflix). But even for something like Netflix, it’s just an app tap away anyway.
  6. BuffaloTF macrumors 6502a

    Jun 10, 2008
    That’s... exactly... what this does???
  7. iRutherford macrumors regular


    Oct 30, 2018
    Columbus, OH
    It's unrealistic. With music, you only have to deal with record labels and publishing companies; the artist and their management have no control where their music is distributed unless they have enough "pull" or a clause in their contract allows them to withdraw content at their discretion (such as in the case of Beyoncé's Lemonade). TV's rights are complicated. For one, some shows are commissioned from a third-party production company; sometimes, they are even made by a competing network. It makes things even more complicated because aside from the production company and the airing network, distribution, syndication and production rights are split between different entities, including the show creator/showrunner's banner. It's a total mess and can get very expensive quick.
  8. ibphd macrumors member


    Apr 10, 2004
    Albuquerque, but I wouldn't call it living
    We may need it, but we ain’t ever gonna get it.
  9. PickUrPoison, Mar 27, 2019
    Last edited: Mar 27, 2019

    PickUrPoison macrumors 68040

    Sep 12, 2017
    Sunnyvale, CA
    The TV app is that one place to go to find content—as long as the provider wants to be listed. 150 providers will do so, but only some (partnered Apple TV Channels) will be available right there in the TV app, like HBO and Showtime, along with Apple’s own original content channel, Apple TV+ .

    However, if the streaming service doesn’t want to make its content available from within the TV app, Apple can’t force them to. Netflix, Disney, Hulu, whoever... if they don’t want the make their content available outside their own app, that’s where you’ll have to go to watch it: their own app. Netflix and others don’t have to play ball right now if they don’t want to.

    But if the TV app becomes really popular, customers of Netflix (and other services not available within the Apple TV app) at some point may demand that content be available inside the TV app. Netflix/others may have little choice, if they start losing subscribers because the TV app is so convenient and there’s so much content available right there. If customers get tired of having to jump out to a third party app, they might just cancel Netflix, for example. Instead, maybe they’ll just subscribe for a month every so often, when original content they want to watch is released.
  10. scrapesleon macrumors 6502a


    Mar 30, 2017
    Wondering how many things we gonna have to subscribe to cause my wallet gonna be in choke hold now lol
  11. sidewinder3000 macrumors 6502a


    Jan 29, 2010
    I get why Apple had to tease these to keep people interested until they are actually available, but that doesn’t stop me from being annoyed at how little we actually still know. I’m so ready to ditch Comcast. Hurry TF up!
  12. Whathappened macrumors member

    Mar 15, 2018
  13. PickUrPoison macrumors 68040

    Sep 12, 2017
    Sunnyvale, CA
    I assume you refer to licensed content on Apple’s TV+ channel... that is, whether in addition to their few dozen titles of original content, there will be licensed content available alongside—just like Netflix, Amazon Prime, Hulu, HBO, etc. currently offer.

    That’s not been made clear yet, but if they’re actually going to compete with those services—and want people to pay $10-15 a month for their own TV+ Channel—the answer must undoubtedly be yes: there will have to be a lot of third-party, licensed content.

    Absolutely no one is going to pay $10-15 per month for a few dozen Apple originals. To get people to pay competitive prices, they’ll have to have a competitive offering. Disney is the only provider I can think of that has enough content to make a competitive $10-15 per month channel of broad interest without needing to license a ton of third party content to fill out their offering.

    Now the article might be wrong, and Apple might not want to compete with the likes of Netflix/Hulu/Amazon Prime/HBO, at the $10-15 price point. If instead it’s $1.99 or maybe $2.99 per month, then Apple wouldn’t really need anything besides their few dozen, but continually growing, number of titles. (As their catalog expands over the years, Apple would be able to gradually increase the price.)
  14. ipedro macrumors 601


    Nov 30, 2004
    Toronto, ON
    This is already happening. I use the TV app for the vast majority of my television watching. I’ve been watching all sorts of shows that I wouldn’t have found because previously, I was 100% Netflix, I was in their app full time whenever I turned on the TV.

    But the fact that Netflix isn’t in the TV app has kept me from going to their app as much as I used to. So I cancelled my Netflix account and will likely reactivate it when Stranger Things and Black Mirror comes back for a month of binge watching. Until then, Netflix has lost me as a monthly customer.
  15. IIGS User macrumors member

    Feb 24, 2019
    Coming soon to Apple TV+. “AirPower: The Phantom Product”.


    Tim Cook as the Chinese Puppet
    Steve Jobs as the master of days of yore
    The iPhone as the shrinking revenue base
    The MacBook Pro as the dfctiv keyboard without the Letter “E”
    The Mac Pro as the rarely updated mall refuse can

    With all your favorite antagonists, like FOXConn, Qualcomm, Samsung, and Microsoft playing their usual parts.

    It will be EPIC, Lilly white, and overpriced by 20%.
  16. PickUrPoison macrumors 68040

    Sep 12, 2017
    Sunnyvale, CA
    Interesting. You can bet Netflix is aware of this trend; they’re quite astute.

    The CEO of Netflix just gave a rather candid answer to a press question of how Netflix would compete with Apple and other new entrants; he said it would be difficult and would probably drive up content acquisition costs. But the fact is with Disney+, Apple, WarnerMedia, and existing strong competitors like Hulu and Amazon Prime, Netflix is going to be getting a smaller piece of a roughly same-size streaming pie. Customers aren’t going to carry 5 or 6 services per month/every month.

    Apple has a lot of customers, and they’re expanding the reach of Apple TV beyond their own 1.4 billion devices: smart TVs, Fire TV and Roku were all announced to be getting the Apple TV app this year. I think Apple has a shot to get a critical mass of content discovered through the TV app. Controlling discovery is huge, and over the next 5-10 years I think we’ll see more and more streaming services partner with Apple to stream their content on Channels.

    Sure Hastings wants you to be in the Netflix app to watch their content, but I think that’s going to be a “nice to have” for them rather than a requirement at some point, and not just for Netflix but others too. Five years ago many had only Netflix, so you could live in the Netflix app. Now Netflix + Hulu (plus maybe Amazon Prime) is relatively common. Disney will be a necessity for any household with kids; it remains to be seen exactly what Apple is going to offer on Apple Plus besides their original content. It could they’ll offer a subset of their Channels partners’ content. (Amazon already does this; for example some of HBO’s original content is available free to Prime viewers.)

    If the Apple TV+ streaming service is sufficiently attractive (I think it will be) then Apple will get their chunk of the streaming entertainment dollar. Plus they’ve got the further advantage of the Apple TV app, which gives people a home(base) to “live” in. I think they’re well positioned to bring in some serious revenue, if they execute well.
  17. iSayuSay macrumors 68040


    Feb 6, 2011
    I think tv+ subscription should allow access to a limited number of iTunes Movies and TV rentals. Just to complement the Apple original shows.

    Let’s say a bundle with 4-8 of any iTunes movie rentals, and maybe a dozen of tv episodes per month, with the limit being reset each month, whether you use it up or not. No rollovers.

    Customers who already pass the rental limit will have to pay the regular price, or wait for next billing period to get another free rents.

    It may keeps me interested in tv+ for even longer. Say if I already watch all Apple’s originals show, there’s always a few rentals I could enjoy.

    This also solves the limiting factor of Netflix’s “all you can eat” model. You see third party movie titles come and go, but you can’t never really have it all at one time.
  18. Scooz macrumors 6502


    Apr 9, 2012
    Rephrasing sparse facts into faq-like questions makes an article now?
  19. PickUrPoison, Mar 28, 2019
    Last edited: Mar 28, 2019

    PickUrPoison macrumors 68040

    Sep 12, 2017
    Sunnyvale, CA
    Interesting idea, most posters who mention iTunes want unlimited access, but that would cost a fortune (for Apple and for the customer). Could work, maybe a combination of that plus some content from Channels partners.
  20. iSayuSay macrumors 68040


    Feb 6, 2011
    Well yeah I see the problem with all you can eat model because cast of hugr iTunes movies collection.

    This “rental coupons” give some sort of freedom for tv+ subscribers without being overly abusive for Apple as the service provider.
  21. PickUrPoison macrumors 68040

    Sep 12, 2017
    Sunnyvale, CA
    I think FAQ is a good choice for documents that are going to be maintained. As more info becomes known, the appropriate section can be updated. I don’t really see how the content would be better served by a traditional news article format, others probably disagree ¯\_(ツ)_/¯
  22. jdawgnoonan macrumors 6502


    Apr 22, 2007
    Clive, Iowa
    I worry that Apple will only have G and PG Rated original content and that they will try to avoid producing any content that is at a controversial in any way.
  23. Scooz macrumors 6502


    Apr 9, 2012
    I’d agree for cases where there’s enough info that could be sorted into areas typical to the product. MR has enough good examples.

    So early with the few pieces and topics of information available on TV+ though, the topic list looked a bit constructed, or like a list of gameshow-esque “rephrase that as a question” bullet points.
  24. Unity451 macrumors 6502


    Aug 29, 2011
    I want a way to subscribe to specific shows. I don't want to get all the content from a particular channel when I only watch a few shows.
  25. ksnell macrumors 6502a


    Aug 26, 2012
    Is it compatible with Plex?

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