Apple Shares New 'Unlock' iPhone X Ad Demonstrating Face ID

[MacRumors]

Apple this afternoon uploaded a new iPhone X video to its YouTube channel, which is designed to show off Face ID, the facial recognition feature of the iPhone X.

In the humorous video, which appears to take place at a high school, using Face ID on the iPhone X causes everything in the surrounding area to unlock, including lockers, cabinets, doors, and more, with items flying everywhere.

Apple has shared several video ads focused on the iPhone X, including short tutorials and demonstrations of features like Face ID, Animoji, Portrait Mode, and Portrait Lighting.

This minute-long video will likely be aired on television in the coming days and weeks.

Article Link: Apple Shares New 'Unlock' iPhone X Ad Demonstrating Face ID

 

[0003939]

Grouped notification made an appearance near the end of the video (0:50)

 

[keysofanxiety]

Cool advert. Pretty much how I still feel when using the X. What a phone.

 

[alex00100]

This is a really cool one! Order your kid an iPhone X now!

 

[iTom501]

This is the first time the iPhone didn't show 9:41 on the lock screen

 

[Avieshek]

This video by Apple demonstrates how Face ID is not secure. ..

A random girl could unlock your locker and mess up your life.

 

[now i see it]

To think that a committee of people at Apple watched this thing and said - "Yeah, that's great. Upload it".

 

[SamGabbay]

Too bad FaceID doesn’t work upside down.

 

[shurcooL]

Ok, I laughed. That was pretty well done.

 

[sanosmi]

This ad demonstrates how far the Apple brand has fallen. I love Apple. But what happened the ads that expressed the importance of technologies such as Siri, TouchID and now FaceID. For example ads that show how Siri can help in an emergency situation. This ad expresses disorder.. from a brand that used to stand for perfection down to the packing material used for the boxing of each product.

 

[ThomasJL]

Ever since Steve Jobs passed away and that clueless MBA suit Tim Cook has been CEO, Apple’s ads have been both forgettable and filled with clutter. That’s because that mediocre hack Cook got rid of Jobs’s decades-long practice of using TWBA\Chiat\Day (one of the best ad agencies on the planet, the same agency that did the legendary “1984” commercial and the “Get a Mac” campaign) and instead decided to create Apple’s ads in-house.

 

[Apple_Robert]

Good video. Much better than the last set to win over Android users.

 

[Xavier]

She was kind of a menace to that school.

Jokes aside, that was a fun ad right from the start!

 

[Zaft]

Wow Apple nailed this ad, well done.

 

[Apple_Robert]

This ad demonstrates how far the Apple brand has fallen. I love Apple. But what happened the ads that expressed the importance of technologies such as Siri, TouchID and now FaceID. For example ads that show how Siri can help in an emergency situation. This ad expresses disorder.. from a brand that used to stand for perfection down to the packing material used for the boxing of each product.

It is supposed to be a humorous video, not a 'tech-based to address a lot of different questions and needs' video.

 

[meaning-matters]

This ad demonstrates how far the Apple brand has fallen. I love Apple. But what happened the ads that expressed the importance of technologies such as Siri, TouchID and now FaceID. For example ads that show how Siri can help in an emergency situation. This ad expresses disorder.. from a brand that used to stand for perfection down to the packing material used for the boxing of each product.

Apple should make adds for the same stuff over and over again?

 

[Apple_Robert]

To think that a committee of people at Apple watched this thing and said - "Yeah, that's great. Upload it".

We await your video submission on YouTube.

 

[maverick2007]

Nice innovation in Ad Tim! Appreciate it. Now focus on real innovation for customers.

 

[Menopause]

Right. Now try lying down on the bed and holding iPhone X at half an arm's length, as you normally would lying down.

"iPhone X has crapped its pants. Your passcode is required to enable FaceID. Please don't tell Tim Cook, he's busy with social justice."

 

[AngerDanger]

Offbeat, quirky, and energetic. Fellow MR readers aren't gonna like this…

 

[araadt]

I'm not sure I want FaceID anymore. Cleanup seems like a lot of work.

 

[MarkB786]

Reminds me of "Carrie."

 

[araadt]

This ad demonstrates how far the Apple brand has fallen. I love Apple. But what happened the ads that expressed the importance of technologies such as Siri, TouchID and now FaceID. For example ads that show how Siri can help in an emergency situation. This ad expresses disorder.. from a brand that used to stand for perfection down to the packing material used for the boxing of each product.

You're thinking too hard.

 

[ApostolisApo]

This ad demonstrates how far the Apple brand has fallen. I love Apple. But what happened the ads that expressed the importance of technologies such as Siri, TouchID and now FaceID. For example ads that show how Siri can help in an emergency situation. This ad expresses disorder.. from a brand that used to stand for perfection down to the packing material used for the boxing of each product.

wow

 

[filmantopia]

This ad demonstrates how far the Apple brand has fallen. I love Apple. But what happened the ads that expressed the importance of technologies such as Siri, TouchID and now FaceID. For example ads that show how Siri can help in an emergency situation. This ad expresses disorder.. from a brand that used to stand for perfection down to the packing material used for the boxing of each product.

Doomed!!!

One day you (or somebody) will say this again almost verbatim, and use this ad as an example of when Apple was great.