Totally without anyone noticing, AppleCare+, a default purchase by so many of us when purchasing a new iPhone, now charges $79.99 PER INCIDENT for accidental damage repair, up from the $49.99 they charged before. Not only that, but they've reduced the number of incidents per year from 3 to 2. I always thought AppleCare+ was a ripoff, especially with places like SquareTrade and WorthAve Group offering tremendously superior insurance (Worth Group offering THEFT protection as well with a $50 deductible), but many people I know like it due to the convenience of going into the Apple Store and getting a replacement on the spot. I just find it super sneaky that they changed the terms of AppleCare+ for iPhone so drastically without anyone noticing. I am totally shocked.