All they can do, is try to prevent employees from leaving prototypes in bars...... keeping a lid on overseas suppliers is an impossible task.
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Apple's Focus on Product Secrecy Thwarted by its Massive Supply Chain
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Steven Jobs had the secret sauce that's missing fromnow. Charisma, spark, revolution, magic. It's just a high end boutique brand now, before it was... life changing
er, what? iphones begin at $0, and are owned by millions and millions and millions. its nothing like a high-end boutique.
Holy crap dude, you had me ROTFLOL. The very first post and its a classic.! I was thinking the same basic thing when I read the article - that apple should quit screwing around with all these pointless attempts at secrecy and just test their products better.
But you said it so succinctly, so perfectly, and so quickly.
Kudos
Nothing is technically a secret until Apple begins to do everything in house. The processors are made by Intel, the discrete graphics by nVidia or AMD, etc. and we find out all of this information on various tech sites and the only big secret is how all of the things are going to be put together in one nice little pretty box with a bow on top.
When Haswell is rolled out for example, we'll know what is quad-core, dual-core, etc. and can then speculate what can go where.
When nVidia releases their next line, we can again speculate what goes where.
The only real mystery is the release dates.
When Haswell is rolled out for example, we'll know what is quad-core, dual-core, etc. and can then speculate what can go where.
When nVidia releases their next line, we can again speculate what goes where.
The only real mystery is the release dates.
Like when? People complain about the lack of a "one more thing" announcement with the iPhone 5 (a la Siri on the iPhone 4S), but I recall even knowing about Siri before the announcement, all thanks to a little poking around on rumor mills like this one.
ah, wow, maybe one day for samsung but not even on the same level of interest from apple, not even close! They're cloning of apple products is mind numbing
You don't? Probably because you follow Apple rumors and not MS rumors. Everyone knew what MS was going to announce at their event before it happened. The surprise was the Touch cover. Much like the Smart Cover was a surprise at the iPad 2 event.
People need to stop acting like there aren't "surprises" anymore at Apple events. Just because you saw a blurry picture of the outside hardware design, that means you know EVERY detail about the product I guess.
Guy sounds like he already had three gallons of it, that's the craziest thing I have ever seen anybody state on here. Madness.
Not true. It wasn't like other companies didn't know about the concept of tablet computers, the idea had been floated for years. Other companies just didn't think it would be all that successful. So even if they knew apples plans, and perhaps they did, they likely would have dismissed it as a product sure to fail.
This article headline is hilarious! Macrumors, a site built on disseminating Apple product rumors, is blaming secrecy holes on the supply chain!! ROFL!! At least Julian Assange takes some responsibility! I'm DYIN' here!!!
+1
I read Macrumors 'cause it's good stuff, but hey, you can't read the last chapter in a book and then complain that you know the ending!
And no one will complain when a deadline is missed? And what about undercutting sales of existing products?
+1
I read Macrumors 'cause it's good stuff, but hey, you can't read the last chapter in a book and then complain that you know the ending!
give me a break...this is not national security here. It's a friggin computer. You end up pissing off customers unclear on when the next iMac is coming out.
And no one will complain when a deadline is missed? And what about undercutting sales of existing products?
That's not true. Even on CNN, Time, etc there are news of a possible iPad Mini outcome.
No wonder folks get all bummed out when the keynote happens and they are not surprise by the products.
I wish some of that secrecy and anticipation could come back.
Exactly! Please realize how FEW people in the scheme of things pay any attention to rumor sites! Yes, a vocal and opinionated group...but a relatively tiny group.
Aside from competition in the industry, I don't really see what the big deal is about leaks. I would say in this day and age, some level of secrecy-breaking product leakage are almost a given, nigh expected, by consumers and investors. It can create hype and expectation, which can ultimately lead to sales.
I've been following Macrumors and other sites for a lot of years now, and I can't think of very many leaks, aside from those which occurred unintentionally by Apple employees (iPhone 4, I'm looking at you), that really dropped the bomb as to what the Real McCoy would be like. Even if we don't have these prototype lost and found scenarios anymore, mock up renderings are becoming so good these days that we can now have a reasonably good idea of what an iPad mini will look like, before the thing is even unveiled.
Supply chain eves dropping is not unique to Apple either, and there is only so much a company like Apple can do to prevent information leaks, particularly when they source from so many parts vendors and sell through so many outlets. To create and sell something like the iPhone on the world stage year after year requires enormous amounts of supply chain coordination. It is only natural that product information will escape Apple's (or any company's) grip somewhere along the line.
I've been following Macrumors and other sites for a lot of years now, and I can't think of very many leaks, aside from those which occurred unintentionally by Apple employees (iPhone 4, I'm looking at you), that really dropped the bomb as to what the Real McCoy would be like. Even if we don't have these prototype lost and found scenarios anymore, mock up renderings are becoming so good these days that we can now have a reasonably good idea of what an iPad mini will look like, before the thing is even unveiled.
Supply chain eves dropping is not unique to Apple either, and there is only so much a company like Apple can do to prevent information leaks, particularly when they source from so many parts vendors and sell through so many outlets. To create and sell something like the iPhone on the world stage year after year requires enormous amounts of supply chain coordination. It is only natural that product information will escape Apple's (or any company's) grip somewhere along the line.
The only way I could see to work around this leak issue would be to develop a small amount of their latest products in-house in the USA and then announcement it to the public, before they go into mass production. Although this would dramatically increase the time it takes from announcement to the mass market.
For a large part, its a sales tactic- get the hype up.
An Apple computer, is just that, a computer. It doesn't contain anything magical, in fact, it contains a fair amount of the inners that you'd find in any other laptop!
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close your eyes and cover your ears
impossible not to hear about anything apple all medias are driven by these 'rumors', not only rumor sites.
impossible not to hear about anything apple all medias are driven by these 'rumors', not only rumor sites.
I keep reading such comments in this thread, but I fail to see it having a correlation to reality: what type of news do you people follow? Most of the news I read, see, or hear pertains to the state of the economy or politics (and of course weather). If I want to hear rumors about Apple products I go to MacRumors. Even then a great deal of the "rumors" are actually just blind speculation based on people's desires for rumors.
give me a break...this is not national security here. It's a friggin computer. You end up pissing off customers unclear on when the next iMac is coming out.
Hit a nerve on the iMac, my wife's just totalled and we don't know whether to just buy another or wait wait wait but she really does need a computer. Hope to heck in a few days we'll get the good news?
ok, then your iphone will cost over 1K and anything else apple makes will cost 10 times what it does now. never gonna happen.