Apple's graphical crown in PC peril

Discussion in 'Current Events' started by iWantAMac, Mar 4, 2003.

  1. iWantAMac macrumors 6502

    Feb 6, 2003
    Apple's graphical crown in PC peril
    Sholto Macpherson
    FEBRUARY 25, 2003

    THERE was a time when a design studio wouldn't have a single PC, and they're still a rarity.

    The graphics business is home to the Apple faithful who have remained committed to a platform ignored by more than 90 per cent of the world's computer users.
    The split reflects a loyalty bred by Apple's commitment to visual aesthetics, as Apple was first with the graphical user interface based on the desktop metaphor that hid unsightly code.

    A further strength of Macs was the ability to present colours onscreen, ensuring greater accuracy when the image was printed.

    Colour accuracy is critical to the printing industry, and broken promises by less expensive, but inaccurate graphics cards for the PC turned many into Mac fanatics. This created a network effect, as Mac-using advertising agencies looked for pre-press and printing companies that also operated in a Mac environment, bolstering the brand's presence in the graphics niche.

    Picking the right platform for graphics work was a simple task because the better hardware attracted professional-imaging packages, such as Photoshop, a benchmark for professional photo-editing.

    But today there is not much difference to running imaging software on either platform.

    Processor speeds are similar, if not directly comparable, colour reproduction is on par and the choice of an operating system is one of personal taste, rather than a business decision.

    Photoshop and other specialist software runs easily on both platforms thanks to the mass-production of high-end graphics cards to meet the demands of gamers and the internet for video playback over PC.

    Many printing companies also support both platforms, thanks to plummeting hardware prices and standardised programs, breaking open a once-secure market for Apple.

    Although Apple is marginally ahead with a more stable and feature-rich operating system, the quality of output between the platforms is indistinguishable. "I challenge anyone to pick up a magazine and say whether it was made by a Mac or a PC," says Adobe's Nick Hodge.

    He says it is easier to get accurate colours and tweak the operating system for better graphical performance on the Mac, but it is getting harder for Apple to stand out.

    A Mac user for the past eight years, freelance photographer Adam Craven is shifting to digital photography and processes and prints most images himself. On balance PCs are cheaper but the Mac operating is simpler, he says, and carries a measure of status within his industry. But on running the software he admits "there's not much difference".,7204,6023256^15397^^nbv^,00.html
  2. ShaolinMiddleFinger macrumors 6502a


    Oct 12, 2001
    Re: Apple's graphical crown in PC peril

    These are all the reasons why the graphics minded professionals will stick with a Mac. Why learn a whole new OS when you already have one that does what you want. Yes, you should be able to also use pc formats but that's all in the software.

    Apple shouldn't worry that much about this....
  3. barkmonster macrumors 68020


    Dec 3, 2001
    I thought the closest to colour accuracy they had on windows was standardising on the very lame sRGB standard, how can that make windows as colour savy as the mac when there's no OS level colour management ?
  4. 748s macrumors 6502a


    Dec 14, 2001
    Tiger Bay
    that story appeared in the australian IT section last week. it was part of some dodgy advertising supplement. today they actually published 2 letters slamming the article. the trouble is some fools read it and believe it 'cause it was in the newspaper. i don't know who sholto mcpherson is but that person is not a writer for the australian IT. maybe some fool in dell marketing/PR, possibly the same one responsible for the TiBook pics in dell advetising.
  5. Jaykay macrumors 6502a


    Dec 1, 2002
    Hmmm, sounds fishy to me. I thinks Macs will have a good foothold in the graphics market for a good few years to come especially now that Mac OS X is beginning to come of age (kind of)

    Was'nt that Gateway?
  6. Dont Hurt Me macrumors 603

    Dont Hurt Me

    Dec 21, 2002
    Yahooville S.C.
    If apple doesnt do something about its lack of speed issues this is only going to get worse for apple. They need a cpu that can battle the Intels and the g4 isnt doing it even with 2 in the pro line. The time is now for the 970 not next year.
  7. Mr. Anderson Moderator emeritus

    Mr. Anderson

    Nov 1, 2001
    Funny thing here - a year ago it you could have taken this post and replaced 970 with G5. We were all up in arms, peasants ready to storm the castle.

    What happened?

    We got whiff of a new thing, the 970 and it bought Apple some time. But now if you look back at it, how much more time can they actually manage to eek out here?

    I don't really care what it is, just give me a faster computer.

  8. LethalWolfe macrumors G3


    Jan 11, 2002
    Los Angeles
    Re: Re: Apple's graphical crown in PC peril

    I'm sure Avid said the same thing when FCP was released. ;)

  9. iGav macrumors G3

    Mar 9, 2002
    From the design companies I visit, the mac is still the de-facto.....

    Although PC's have always been there..... there's room for both in design consultanices, indeed you can't really have one without a PC..... can you say cross-platform dev???

    :rolleyes: what a dil.....

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