Apple's graphics team to get boost....

Discussion in 'General Mac Discussion' started by iGav, Aug 6, 2002.

  1. iGav macrumors G3

    Mar 9, 2002
    For those that are interested here's a little snapshop from Design Weeks website regarding a new supa-duper graphics department within Apple........

    N.B This is the entire article, the link requires you to register...... if you're a creative... it's worth while though.......

    or you can check it out at...
  2. arn macrumors god


    Staff Member

    Apr 9, 2001
  3. DannyZR2 macrumors 6502

    Sep 18, 2001

    thanks for posting the text at least.
  4. iGav thread starter macrumors G3

    Mar 9, 2002
    Oop's Dizzy blonde moment..... I completely forgot you had to register to view some of the articles......... :( lucky I posted the article though........ :)

    Any designers, or creatives out there, it's a worth while site registering with.... always some good stuff knocking around......... ;) :)
  5. Mr. Anderson Moderator emeritus

    Mr. Anderson

    Nov 1, 2001
    viewgraph engineering for Steve? Now that's got to be something....

    Actually, I'm looking forward to what they come up with - Apple has its own style of graphics - clean, slick, if somewhat sterile. I'd love to see something with more of an edge to go along with their computer designs.

  6. Beej macrumors 68020


    Jan 6, 2002
    Buffy's bedroom
    I've always thought the quality of Apple's brocures, packaging etc was top-notch...
  7. Choppaface macrumors 65816

    Jan 22, 2002
    hmm maybe we'll get to see a new aqua then...
  8. Matthé macrumors member

    Oct 25, 2001

    does that mean that Steve's personal presentations will not look as horrible anymoreas they do now?
    that dreadfull blue/purple/skewed powerpointish crud
    maybe they'll actually start using their iApps themselves
  9. iGav thread starter macrumors G3

    Mar 9, 2002
    Re: steve-o

    Heh heh.... that's exactly what I think everytime there's a keynote....... the desk on the stage with top notch powerMacs looks cool, the huge blazing glowing Apple logo's either side of the stage look cool.......

    Then there's the Powerpoint presentation he uses....... :eek: :eek: :eek: that most definitely does not look cool...... :p
  10. moomin macrumors newbie

    Jan 4, 2002
    new uber designer

    Whoever they get for that job, I'm sure they won't be happy branding everything in Myriad!!!

    Dont want to sound like a type geek but it is so so plain

    Apple Garamond please come back all is forgiven
  11. MikeH macrumors regular

    Jan 7, 2002
    Running Steve Jobs graphic design dept. Hmm, that's either going to be heaven or hell.

    I'm not sure I'd want Jobs as my boss, looking over my shoulder barking instructions as to how his PowerPoint presentation should look and throwing his dummy out the pram every couple of minutes.

    Any idea what the pay is like though?

    And if you think Steve's PPT presentations are bad you should see some of the horror stories I've come across.
  12. Matthé macrumors member

    Oct 25, 2001
    Job's powerpoints aren't bad bad, but they certainly aren't up to standards next to other apple designed hardware
    but the again, os x is hideous too, well the icons are and the i-mac striping all over and the plastic buttons and ...
    all not very form follows function unlike their exteriors
  13. G4scott macrumors 68020


    Jan 9, 2002
    Austin, TX
    Jobs can use the iPhoto screen saver with his presentation... Just think of those nice OpenGL fades...

    Well, Apple already has a clean, polished look, but maybe something more, to boost the brand recognition (as if Apple wasn't one of the most recognized symbol... :cool: )
  14. Mr. Anderson Moderator emeritus

    Mr. Anderson

    Nov 1, 2001
    I imagine it would all depend on how much he wants to provide imput on the presentations or whether he's just happy to have someone to be able to read his mind and know what he wants.

    That's how I feel here at my job sometimes. What you end up with, since I can't read minds, is an iterative process that becomes amazingly time consuming, going back and forth with changes. Its not fun.

    And I don't see and real alternative right now except using powerpoint - unless they had more time and could set up templates and use Director - that would be cool, becuase you would have much better ability to incorporate multimedia - animating in powerpoint is painful. But the downside to Director is the amount of time it takes to put such a presentation together - and you'd need a plugin to view it. But for the big presentations, that's the way to go. You can have subtle animation/multi media that just comes across as fantastic and not go over the top, sort of like understated power.

  15. gandalf55 macrumors 6502

    Apr 13, 2001
    macromedia flash mx :

    - no plugin needed for standalone
    - stream audio & video right in
    - light-weight animations
    - some templates already exist for presentations
    - flash remoting
    - a lot more

    keep that one in mind :)
  16. cc bcc macrumors 6502

    Jul 3, 2001
    Flash MX:

    - bad anti-aliasing
    - bad performance on powerpc, really really bad performance
  17. Matthé macrumors member

    Oct 25, 2001
    slooow flash

    why is flash slower on Mac? I noticed it too but haven't got a clue as to why
    the flash 6/mx browser plug-in seemed to speed things up though
  18. gandalf55 macrumors 6502

    Apr 13, 2001
    you can control anti-aliasing if you'd like with a simple pixel font:

    as for the speed - last rev of the flash player did get a speed boost for macs, however i have been told that the architecture of the g3 and g4 chips doesn't process vectors, etc. nearly as well as Intel, even with that Altivec stuff. Macs are fast at pshop type manips, but when it comes down to sheer horsepower of manipulating vector & bitmap data, its a lot slower. Macromedia does all they can with the size of the plugin (very small compared to director).

    i would look at apple to get a really, really fast processor, and not just a processor that is fast @ certain things. i have an old NT (if I remember, somewhere around 500Mhz) that i test interactive with, and that **** box can outperform my g4 in many anims (that don't include openGL, etc). it's sad but true.
  19. iGav thread starter macrumors G3

    Mar 9, 2002
    Director doesn't require a Plug-in to view, that's Shockwave content for web..... a Projector file will run exactly like a conventional application........ and a DXR file is cross-platform, so you'd only need to compile the a PC exe to run it on Windows........ not the DXR file......

    An experienced Director programmer user can almost match the productivity of someone using Powerpoint........ although I doubt this would be an issue for something as important as a major Expo Keynote presentation, the one's they currently use look like it took them an hour to knock up......

    I've sat through some mind numbing Powerpoint presentations from clients, and watch fellow creative do CREATIVE pitches using a Powerpoint presentation.... suffice to say, they didn't get the jobs........Powerpoint really is for non-creative corporate companies to present to other corporate non-creative companies........
    :p :p :p
  20. iGav thread starter macrumors G3

    Mar 9, 2002
    Plug-ins really are not an issue when using either Flash or Shockwave over the web..... and Director doesn't need a plug-in or a player to play on machine..... either Mac or PC.......

    The speed and smoothness of an Director/Flash vector or bitmap animation, depends more on the skill of the developer, if you code it, as opposed to using timeline based animation, you'll notice a huge increase in playback performance.......
  21. julzmon macrumors member

    Jul 17, 2001
    Flash on Mac Slow as HELL

    I'm a flash designer and many other guys that I know have bailed ship. Flash on Mac is at a critical state I think. It is incredibly and embarrassedly slow. Try to view a high end Flash site on your Mac and then view it on a PC and be amazed on how smooth it all runs. The creation tool same thing. Flash MX is buggy and runs slow on OS X. Yes I do have to get a faster computer but I'm waiting for the second revision of the next generation of G4.
    I think its both Apple's and Macromedia's fault. They need to do something ASAP!
    Also notice how much faster Flash runs on Omniweb. I would use that browser all the time if they had support for the very basic elements of websites (like CSS support rollovers and iFrames)

    I have not bailed ship yet but it has been tempting to just get some cheep PC so I can do my job at a normal pace and see what the animation looks like to the 90% of the people normally.

  22. gandalf55 macrumors 6502

    Apr 13, 2001
    The speed and smoothness of an Director/Flash vector or bitmap animation, depends more on the skill of the developer, if you code it, as opposed to using timeline based animation, you'll notice a huge increase in playback performance......

    that's not true. i code using mathematical tweening (easing equations), etc. all the time. the exact same movie plays faster on a pc than on a mac. even a single, normal tween test will run much faster on a pc. it has nothing to do with the skill of the developer there. find a movie that plays the same speed on a mac & a pc and then you'll have some ammo. macs generally run 10-15fps reliably in flash. a pc runs 15-24 fps. every fps counts.

    with SWFXXl :, flash can run BLAZING fast (well over 30fps, perhaps even close to 50) - using directX. but thats in a standalone app - and only on a PC. Check that out if you are on a PC and watch your jaw drop. A Flash movie playing low-quality at 320x240 can run full-screen without a hitch in fps. amazing.
  23. iGav thread starter macrumors G3

    Mar 9, 2002
    Re: Flash on Mac Slow as HELL

    A PC is really need for any cross-platform development....... I'd go and get yourself one for checking any cross platform issues....... ;) :)

    You can't develop websites just on a mac if you hope for it to be successful on a PC as well....... nothing too flash though..... you don't want to unecessarily waste your 'New Supa-Duper G4' fund....... :D

    Anyway... back onto thread topic, it also says that the designer will be responsible for on product styling as well as Jobs' presentations......... so there's certainly alot of scope for the lucky person whoever gets this role.......
  24. iGav thread starter macrumors G3

    Mar 9, 2002
    I stand completely by my statement...... a coded animation will run better than a timeline based version........... can you point out what wasn't true in my statement???
  25. gandalf55 macrumors 6502

    Apr 13, 2001
    generally speaking, a coded animation should run faster than a time-based animation. often times it does. but all of it is tied to fps. whether its time-based or not.

    however, my point is this:

    pcs play flash content at a much higher fps than the exact same flash content on a mac. it's a simple reality. you can be the steve wozniak of flash (very tight routines, optimal btye-code usage), and you will not be able to code something with ActionScript to run faster or just as fast on a Mac as on a PC.

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