I thought these policies were only for cheap, the more I screw you the better I am type of businesses. When one subscribes at the $49.99 rate to .Mac, the account is set up to automatically renew after one year at the ongoing rate of $99.99. I am sure this is written somewhere in the "agreement" however it must be pretty nicely hidden in some fine fine print. IN ANY CASE, when the rate DOUBLES (I don't care it is a special offer, twice is twice, period), it should be made SUPER clear that such option exists and one must be asked to chose in the first place. It is a trap, no way out, no other possible interpretation, especially considering the doubling of the price. First come in for "cheap" (relatively speaking) then .... Apple is guranteeing itself a huge number of subscription renewals because the majority of people will not realize this except for when they get their credit card bill - ooooops too late Geeee, american capitalism is starting to worry me - well it already worries me. Apple, I know everyone is dying to make a buck these days, especially in this industry, but this really shocked me. Thanks to Ricardo for his post on this at xr8yourmac.com. I rushed to my account and unchecked the auto renew option. I will consider it then. Your thoughts are welcome !