Apple's US focus losing interantional customers?

Discussion in 'Apple, Inc. Rumors' started by medea, Oct 27, 2002.

  1. medea macrumors 68030


    Aug 4, 2002
    Madison, Wi
  2. irmongoose macrumors 68030


    Dec 3, 2001
    Sometimes Tokyo, sometimes California
    That's true. Some major features of iPhoto, such as professional prints and album books are only available in the US. Same with Sherlock. Currently th eonly one which works here in Japan is the Flight Schedule one.

    I have been patiently waiting for more features to become available, but it seems Apple hasn't done anything about it.

    It pretty disappointing, you know.

  3. SilvorX macrumors 68000


    May 24, 2002
    'Toba, Canada
  4. pantagruel macrumors regular

    Oct 29, 2002
    here and there
    This doesnt sound good at all, it looks like apple needs to reorganize and revaluate its focus. I mean it's losing international customers for reasons that our apple's own faults, they can fix these issues. and they are also losing the education market as well. US users are switching, but is that enough to keep the company afloat?
  5. geetoo macrumors newbie

    Aug 14, 2002
    Apple are pretty good at worldwide product launches, but they do fall down in some places. I know that here in the UK, Jaguar wasn't available on Powerbooks bought from their online store for about 6 weeks after the US - a pretty poor show.

    My main gripes with Apple are that the prices are much higher in the UK than US. The prices are higher still in mainland Europe.

    The US marketplace in general uses special offers, discounts and rebates to coax customers into buying their products but this is not always the case overseas. I'm glad we've got a similar RAM offer to the US and this week we got the MS Office deal, but non-US customers are missing the deals available in the US. I am waiting for a new Powerbook and even buying the current one it'd be cheaper for me to fly to the US, stay in a hotel, buy a machine and pay the duty on the way back. Are non-US Apple users the last among equals?
  6. awulf macrumors 6502

    Mar 1, 2002
    South Australia
    I live in Australia and I notice that most people hate macs and the number of mac's being used at schools are decreasing and people are switching from Mac's to PC's.

    I was at an IT forum (for year 11 students) 80 people were there 4 people liked mac's including me the rest wanted to put an axe through them.

    This is my observation.
  7. Falleron macrumors 68000


    Nov 22, 2001
    Its true. In the US, the market share may be increasing due to the Apple Stores. However, they are ignoring the rest of the world a little. Therefore, the more important world market share is constant + possibly dropping!
  8. benixau macrumors 65816


    Oct 9, 2002
    Sydney, Australia
    awulf, if my name doesnt give it away then i will, i also live in australia. I am a yr11/12 student (we do yr12 work in t4 of yr11) and i just bought a mac.

    I am one of three people in a school of 1000 that likes macs. my school just relegated the last macs to music changing about 30 more computers to pcs in TAS.

    this is shame but the current lack of applicable features, the exchange rate, lack of marketing, means i got a mac because i always wanted one and dont care what everyone else says.
    It is a shame.

    it seems that US market is at 5% wjilst the rest of the world is at about 0.1%. better do a fix fast apple, or your going to sink.
  9. Telomar macrumors 6502

    Aug 31, 2002
    I'm not sure this is a fault with Apple as much as Apple Whatever.

    For instance I'd say it is Apple Australia's job to approach corporations in Australia and enter contracts for providing these services.

    From the software's point of view you would just have the person enter their country then it connects to its local host but if they haven't contracted companies to provide services or entered partnerships there is no point.

    Outside of the US they don't seem to bothering to enter the partnerships necessary. I'm sure Apple Australia could get one of the major movie cinema chains in Australia on board with Sherlock given it runs off Apple hardware but as far as I know there has been no agreement. There is also no reason Kodak worldwide couldn't come onboard for the iPhoto prints but they haven't bothered.

    Whether there are good reasons I can't say but from a business operations point of view it is incredibly stupid and given a big part of their selling point are these sorts of things they are losing customers I am certain.

    Apple has one of the worst marketing departments in my eyes of any company. Apple Australia is actually seeing growth again in its general market.
  10. coaten macrumors newbie

    Nov 5, 2002
    Apple outside the US

    Hi all, nice to join your forum.

    Let's have some perspective here. David Frith's column in The Australian was, as usual, well written but seen without a broader view does make things look worse than they are.

    To the schoolies who say their classmates "hate" Macs, I think we all have to assume that "hate" is being used in the typically hyperbolic fashion to which teenagers are enslaved. Hate? Really? How about "misunderstand" or "fail to appreciate for lack of exposure"? These teenie opinions aren't worth too much.

    That said, to to those Mac-lovin' schoolies I dips me lid to yer willingness to swim against the tide.

    As for David's article and the meaningful responses that it has attracted, let's take a look at this from another perspective.

    Australia, population-wise, is a tiny nation. Less than 20 million. If Apple has even three per cent market share here, then which photo finisher in their right mind will commit to a resource-intensive contractual undertaking for maybe a few thousand potential customers from across the nation? It ain't good economics. Ditto for other Finder/.Mac driven services.

    This is not Apple's fault. What I find mysterious is why Apple can't forge a mail-order relationship between a US provider and Australian iPhoto users. I, for one, would be happy to pay a nominal air-freight charge for one of those gorgeous albums.

    As some solice, and this is a .Mac thing, Apple tried to make up for the 100 free photos enticement aimed at initial US .Mac subscribers by replacing it in non-US markets with an $A100 voucher to be redeemed at an Apple store. It's not like they're not trying at all to meet the expectations and demands of their non-US clients.

    Which is not to say they are otherwise succeeding well but let's look at just one complaint.

    Can't use Sherlock to find a Mexican restaurant? Jeez, gimme a break. Heard of a phone book? What kind of loser needs a computer to tell them where to eat? Ditto for other services. I mean, really, what is it people find so hard to live without?

    So we still have international sales down. Well, well, what a surprise. Not! Economics and lost market share play their part but so does the fact that many people with Macs of less than three years of age can find no compelling reason to upgrade their machines. They ain't broke, they don't need fixing, and the new models need their pricing trimmed.

    Apple's so-called US-centricity is real but the realities aren't as onerous as people claim and Apple's action in Australia shouldn't be too harshly judged.

    FWIW, Apple is broadening its retail commitment in Sydney with a presence not unlike the US Apple stores. Adelaide-based Apple reseller Next Byte has just opened two new stores in Perth, WA, (the world's most isolated city) after success elsewhere in Australia including at its home base where it has two stores (competing with at least four other resellers) in a city with a population of about one million. Further, Adelaide company Microbits, which started life as a white-box maker in the 80s, has recently set up an Apple Education Team of specialists to service what they perceive to be a growing market.

    David Frith's column has caused quite a stir but, as is typical in his medium, it doesn't (and can't, but not by his design) paint the whole picture.

    I, too, would like to see a balance in services and commitment from Apple to its users outside the US but, frankly, I'm too busy using a perfectly adequate G3/500Mhz/OS 10.1.2 iMac to manage a website, edit movies, play games, write stories, manage my email and all the other stuff it lets me do to be bothered at all by the absence of a few services of questionable worth.

    And to those posters with an issue about the cost of Macs in Australia I have three concepts for you: 1, economy of scale; 2, freight charges; and 3, exchange rates.

    Sorry to lay a rant on you on my first visit.
  11. Chaszmyr macrumors 601


    Aug 9, 2002
    I don't think its so much that apple is losing focus on international customers, they are just doing whats in their own best interest. You look like the Flights and Yellow Pages section of Sherlock for example, those would be extremely hard to make international.
  12. coaten macrumors newbie

    Nov 5, 2002
    True. Apple serves Apple first. Typically, Apple's customers benefit from the company's self-serving business style but not always but, hey, that doesn't make Apple any different from anyone else in business.

    Perhaps, since the introduction of OS X, some people's bubbles have been burst. Time to move on, guys.
  13. Beej macrumors 68020


    Jan 6, 2002
    Buffy's bedroom
    I'm an Aussie and I use a Mac. Lots of them, actually ;)

    I can understand that people want the features from iPhoto and Sherlock 3 that USians get, but as has been pointed out, it is hardly viable. With a population of ~20 million, lets say a market share of 5%, with around 30% of those using Jaguar, with maybe 30% of those who would actually make use of said features.

    That is a tiny number.

    As for Apple's lack of marketing in Australia, well it is shocking. It's been getting better over the last 6 months or so - they're starting to push the new iMac. Even so, the general response I get when I mention I use a Mac to people is "are they still around?" or something to that effect. A good dose of switch ads here would do Apple the world of good.

    Speaking of advertising, the other day I saw a 3 or 4 storey tall ad for the new iMac in the Melbourne CBD (on the Nike store on Bourke St, for any Melbournians out there). I was amazed. Then my eyes focused on something closer, something that stood between me and the ad. It was (and I kid you not) a small sculpture of a pig with wings, seemingly flying throught the air...

    I was going to take a photo of it, but I've not been back in since. It's probably gone now...
  14. coaten macrumors newbie

    Nov 5, 2002
    Apple's Australian marketing

    Here's the heads-up on Apple Australia's marketing.

    Some of you may remember not too long ago a story relating how Gartner conducted a TCO study at Melbourne Uni whereby the Macs in that installation outperformed the PCs (not universally, mind you) in terms of cost efficiencies.

    Now, that got plugged widely but it snowballed outta control for the person at Apple who released it. That person was the PR manager. Turns out the PC fraternity, none too happy about the suggestion Macs were better value than PCs, ganged up on Gartner who ganged up on Apple to give them the heat.

    That heat travelled all the way to Cupertino and the Oz PR manager responsible for the Mel Uni TCO press release got the sack. A head had to roll and so she got shafted for doing little more than telling the truth (albeit packaged up carefully to shine the best light on Apple).

    If you wanna know how this relates to the state of Apple's marketing in Australia, please advise and I'll post further details. If I dare. :eek:

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