Post 2010 are they the Sony Ericsson of the 2000'? Challenging Samsung, working on good camera phones and software and music players like Ipod similar to Walkman? SE always had great phones but smaller screens and some features missing from Samsung yet they sold fast and had a high price tag. 'Sony' phones today are just clones of HTC and Samsung. Too large, horrible Android software not a patch on what they offered pre smart phone days. It's actually just a Walkman type of skin they have on these Android phones as they still lag. Sony gave up and joined the club. I hope Apple don't. People say the screen size war is coming to an end but we are going into a 6" smart phone trend for flagships which is really difficult to fit in your pocket. I hope recent rumours saying Apple are just "testing larger screens" is true and they bin the idea of phones too big or larger Ipads and work on that rumour about the 30% improvement on the retina which it said on the home page the other day. Also does anybody still to this day think Iphone 4 reminds you of the LG Viewty? What a great phone that one was pre Android days.