Will this work? Imagine this: - o2 have said 1 per customer. - You go into the store, present all your details for id and credit check. - The database says 'this person has a phone on order' - The sales person say 'sorry, 1 per customer' - You could ring and cancel the online order I guess but would that work through the system in time for you to walk away with the phone on Friday am? Also - say you had a few unsuccessful attempts to order online but the credit checks were run and you run another one in the store on Friday - Equifax may decline because multiple checks in a short space of time adversely effect your credit score. Just wondering aloud as I have seen *many* posts here from people who have ordered on line saying they will still queue on Friday morning and get one that way.