ASUS spark fury with "Sexist" Tweet.

Do you feel the remark was Sexist or Funny?

  • Sexist

    Votes: 2 9.1%
  • Funny

    Votes: 20 90.9%

  • Total voters
    22

Dr McKay

macrumors 68040
Original poster
Aug 11, 2010
3,422
45
Kirkland


ASUS sparked fury recently when they posted this Tweet about the new Transformer, personally I thought it was pretty funny, but as referenced by the reply tweets nearer the bottom it's clear people are furious.

Source ASUS Sexist Twitter
 

maflynn

Moderator
Staff member
May 3, 2009
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Boston
I think people are overly sensitive these days. I actually liked that comment (and picture ;) )
 
Comment

184550

Guest
May 8, 2008
1,980
2
The girl would have been hired by ASUS, correct? One would assume this type of promotion was covered by her agreement with ASUS.

I see nothing wrong with the tweet.
 
Comment

Dr McKay

macrumors 68040
Original poster
Aug 11, 2010
3,422
45
Kirkland
Your post clearly indicates that you already know why the ad is sexist.:D

/guff
Isn't that her whole purpose of being there? To add sex appeal to the product? Same as the booth babes in other events and the pit girls in Moto GP.
 
Comment

anjinha

macrumors 604
Oct 21, 2006
7,271
62
San Francisco, CA
You guys don't know how hard the tech industry is for women and things like this just perpetuate the idea that women are only around in tech events for eye candy.
 
Comment

So Random

macrumors member
May 29, 2012
42
0
This is ASUS making a low-brow sexual comment about one of their models, in order to promote their product.

Does this not strike anyone else as incredibly unprofessional?
 
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TSE

macrumors 68040
Jun 25, 2007
3,041
645
St. Paul, Minnesota
You guys don't know how hard the tech industry is for women and things like this just perpetuate the idea that women are only around in tech events for eye candy.
Most American sitcoms feature smoking hot 40 year old wife who is always smarter and more understanding than the fat, stupid, adolescent thinking husband. The reason? The target audience for a lot of sitcoms are women. For these products, the target audience is a male population.

I still don't get how this is sexist though. They just mentioned an attractive part of a female along with their product. Sex appeal in products isn't only towards men. Look at any female oriented cologne ad, I guarantee you it will show a macho muscular six-packing man holding a woman in his arms or something.
 
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