AT&T and Verizon to follow T-Mobile and drop phone subsidy

Discussion in 'iPhone' started by EbookReader, Jul 7, 2013.


AT&T and Verizon to follow T-Mobile and drop phone subsidy

  1. Good thing for Apple

    23 vote(s)
  2. Bad thing for Apple

    18 vote(s)
  1. EbookReader macrumors 65816

    Apr 3, 2012
    When that happen, is it a good thing or a bad thing for Apple?

    Both AT&T and Verizon are watching T-Mobile very closely. If T-Mobile is successful, they both might follow suit.

  2. scapegoat81 macrumors 6502a


    Oct 7, 2012
    Good for Consumers. Apple will make their $$ regardless.
  3. old-wiz macrumors G3

    Mar 26, 2008
    West Suburban Boston Ma
    Bad for consumers! The carriers will still charge the same monthly fees that now include the phone subsidy. Consumers will still pay the same $ 70 (or whatever) they pay now plus they will have to buy a phone as well. Bah.

    Only way this would be good for consumers would be if the carriers lower the monthly fees, which is about as likely as ...(insert absurd whatever)...
  4. TallManNY macrumors 601


    Nov 5, 2007
    of course they are going to lower their monthly fees. they have to as they are losing customers to tmobile. people are taking their unlocked hand me down iphone 4 over to tmobile and getting $40 a month plans. once the smartphone market has more universal lte phones then verizons customers can make the switch as well.

    this will probably not be good for apple since the cost of the phone will become more apparent.
  5. spades1412 macrumors 6502

    Jun 12, 2009
    I hope this wouldn't be the case and that AT&T and VZW would lower their monthly fees to be more competitive with TMO. Pricing out my three iPhones on TMO would be $150 . Thats Unlimited talk, text, and data. Right now a similar plan on AT&T with Unlimited talk, text, and 10gb of data is $210. TMO would be more upfront to pay for the devices. If AT&T were to stop subsidies and not reduce their monthly plan cost, Im sure consumers would start pouring into TMO.
  6. CEmajr, Jul 7, 2013
    Last edited: Jul 7, 2013

    CEmajr macrumors 601

    Dec 18, 2012
    Charlotte, NC
    Good for Consumers
    It's a win for consumers all around. You wouldn't believe how many people sit with a phone beyond the two years and continue "repaying" AT&T and Verizon for their devices even after their contracts are up.

    Not as good for AT&T/Verizon
    Of course I don't expect AT&T and Verizon to lower their rate plans to match Tmobile in price since they have superior networks but they can still lower them somewhat. They would have to. Maybe something like a $70/80/90 plan instead of the $50/60/70 that Tmobile offers.

    Good for Apple
    For Apple I think it's a good thing because the upfront cost of the iPhone is lower with the way Tmobile sells it compared to the other carriers ($150 at T-Mo, $200 at the other 3). No subsidies also allows people to upgrade whenever they want provided that they pay off the full balance remaining on their current phone. It would make it easier for consumers to upgrade to the newest iPhone every year.
  7. 617aircav Suspended

    Jul 2, 2012
    It all depends on if tmobile can steal customers. I'm overpaying att right now but would not touch tmobile with a 10ft pole right now as well. Lets see if tmobile can match att and Verizons coverage at their current price points.
  8. KenAFSPC macrumors 6502a

    Sep 12, 2012
    Good for some consumers because of somewhat lower monthly fees. The monthly fees won't drop as much as you'd think though, because AT&T and Verizon will use a good portion of the savings to increase their profit margins.

    Horrific for Apple. Apple will sell far fewer phones at $500-600 than they do at $99-199. If this change comes to pass, I wouldn't want to be an owner of Apple stock. Apple depends on iPhone sales for around 75 percent of their revenues.
  9. iDominic macrumors member


    Jun 25, 2013
    Garden City, MI
    I would literally freak out if this happened. Pleaseeeeeeeeeeeeeee.
  10. SoIsays macrumors regular

    Nov 1, 2011
    I don't believe that T-Mobile's new plans have the kind of impact on the cell phone industry that will force Verizon and ATT to make similar moves. Until T-Mobile has reliable call and data service outside of large cities, Verizon and ATT will sit pretty on their profitable scheme.
  11. chanman macrumors newbie

    May 25, 2013
    Arkansas, United States
    This is a common myth. Apple still gets $649 for a phone regardless. Do you know why your AT&T bill is so high? Your paying atleast $20-$30 a month just to pay off the device. That's also why early termination fees are so high ($350), so if you quit the contract, ATT can still pay apple the $649.
  12. gotluck macrumors 603


    Dec 8, 2011
    East Central Florida
    ATT already offers $60/MO gophone prepaid plans with LTE, 2gb ($10 per gb extra for a maximum of 5 total gb)
  13. osofast240sx macrumors 68030


    Mar 25, 2011
    Go phone division was made to compete against MVNO's.


    So why are verzion and att talking about it? Why did att add LTE to the GoPhone? T-Mobile call service is not an issue it's their rual coverage, which does effect many. T-Mobile 4G coverage is impressive in areas surrounding cities.
  14. appleisking macrumors 6502a

    May 24, 2013
    I don't think it will affect Apple either way they get their 650 upfront. Better for consumers since u dont have to deal with contracts anymore and you will hopefully have more affordable options.
  15. darngooddesign macrumors G3

    Jul 4, 2007
    Atlanta, GA
    If that were the case, your monthly cost would drop after two years... which it doesn't.
  16. KenAFSPC macrumors 6502a

    Sep 12, 2012
    Nothing I stated is a myth.

    Apple gets $649 regardless but they sell as many phones as they do because most customers only have to pay $100-$200. Remove the subsidies and give the customer the option of paying $649 for an iPhone or $100-200 for an Android phone, and a far greater percentage of customers will choose the cheaper Android phone.

    If At&T or Verizon currently allocate $30/mo toward phone subsidies then you might see a $10-15/mo reduction if they eliminate subsidies. The rest will go to their bottom line.
  17. gotluck macrumors 603


    Dec 8, 2011
    East Central Florida
    Yea fair enough, but what's your point? It's full fledged unthrottled ATT LTE. The only negative I can find is a lack of roaming, which I don't need since ATT is arguably best throughout FL.
  18. EbookReader thread starter macrumors 65816

    Apr 3, 2012
    They changed their rate plan?

    Last time I checked, it was $65 a month for 1GB of data, unlimited talk and unlimited text.

    did a quick search, you're right. They updated their rate plan.

    $60 = 2GB of 4G/LTE, unlimited talk and unlimited text
  19. CEmajr macrumors 601

    Dec 18, 2012
    Charlotte, NC
    You do realize that the way T-Mobile has things set up customers actually pay LESS upfront for their iPhones than with the other 3 carriers and with their "subsidies"? No one is walking into a T-Mobile store and dropping $649 cash upfront to get an iPhone, if that were the case then they would barely sell any. All T-Mobile did was move around the way the money is paid for the phone. You are told upfront that over the course of 2 years you will eventually repay them for giving you that $649 iPhone 5 for $149 instead of just hiding it in the rate plan cost and having customers think the phone is only $200 like the other carriers.

    So to get an iPhone 5 from T-Mobile it costs $149 upfront, $79 for the 4S, $0 for the 4. How does this push people to Androids if AT&T/Verizon do the same thing? If anything it would help them sell more iPhones.

    People are assuming Verizon and AT&T will not drop their rate plans if they dropped subsidies but there is nothing to suggest this would be the case. They would HAVE to drop their rate plans by at least $20 to make room for phone financing payments or else there would be no point. T-Mobile just reduced their rate plans by $20 to make room for phone financing and if you buy a high-end phone from them your monthly bill is essentially the same as it was on their old subsidy plans until you pay it off. Verizon/AT&T would likely do the same thing.
  20. Arran macrumors 601


    Mar 7, 2008
    Atlanta, USA

    I don't care whether it's good or bad for Apple. They're grown-ups. They know how to compete creatively and appeal to consumers. I'm sure they won't disappoint.


    Which is exactly what I intend to do when my AT&T contract with four iPhone 4S's runs out next year. I've already told the kids there will be no new iPhone purchases next year so they'd better take good care their current ones. As a backup plan, I also have a couple of unlocked iPhone 4's from a previous contract that are flawless.
  21. osofast240sx macrumors 68030


    Mar 25, 2011

    Interesting article
  22. GoCubsGo macrumors Nehalem


    Feb 19, 2005
    I'm totally for this so long as the monthly fee goes down. My bill being nearly $100 for one single phone is ridiculous.
  23. Ste Nova macrumors 6502

    Jan 20, 2012
    LL22, UK
  24. EbookReader thread starter macrumors 65816

    Apr 3, 2012
    With 4 lines, that will be quite a saving. $25 per line.

    $80 for line 1 and line 2 + $10 for 3rd line + $10 for 4th line = $100 for 4 lines.

    Line 1: unlimited talk, unlimited text and 500MB of data
    Line 2: unlimited talk, unlimited text and 500MB of data.
    Line 3: unlimited talk, unlimited text and 500MB of data
    Line 4: unlimited talk, unlimited text and 500MB of data



    The same as T-Mobile

    With O2 Refresh, your monthly bill is split into 2 parts:

    Phone Plan
    the cost of the phone

    Airtime Plan
    all your data, minutes and texts

    So when you want a shiny new phone, just pay off your Phone Plan. Choose which phone you want next, and then start again.

    Paid off your Phone Plan, but don’t want a new phone just yet? Carry on paying just your Airtime Plan and have a lower monthly bill.
  25. CTHarrryH macrumors 68000

    Jul 4, 2012
    People seem to forget that you are still paying 20/month for 24 months for that t-mobile plan if you get a new phone (5). If you bring an old unlocked phone over you don't pay that 20/month but a lot of people don't want and old phone (which you have already paid the 649 or similar amount. If you drop t-mobile you still pay the 20 / month for the full 24 months.

    The end result, to me, is that you end up paying almost the same thing from all the vendors if you buy a new phone with a plan.

    I buy what has the best available service to me - more important than a few bucks a month if you don't live in an area with great service from all vendors.

Share This Page