Ok, so I'm getting really irritated. I'm on a family plan, and the main line is eligible for the upgrade whilst I am not. So the main line will be buying the phone at discount and then give it to me (I say give, when I mean I'll be purchasing the phone, and then they'll let me swap it to my line just at discount price). But the whole thing is stupidly confusing. I called Apple to see if we can purchase the phone and then activate it under a different number. They said no and would have to go to an AT&T store to do that. I called AT&T and spoke to two levels of consumer spokespeople, and BOTH said that Apple would have every ability and that Apple would and SHOULD be able to do the swap at the Apple store. I called Apple back and they insisted this isn't the case, and I would have to activate the number that has the upgrade eligibility only and then make the swap at an AT&T store. Just wondering who's correct and what my next step should be. Anyone know?