I got an iPhone 5 last year and my early upgrade date with AT&T isn't until 9/15. Based on past behavior, I suspect 5S pre-orders to go live the Friday after the phone is announced - so, on 9/13. I just contacted AT&T and they said they can only move my date up if I place the order with them. I'd like to have the phone at launch and be able to place the order with Apple. It doesn't seem like that's an option now but what have you guys seen? Anyone on AT&T with an iPhone 5 also looking to upgrade?