I finally got a chance to sit down and test out the Belkin AV360. I have seen other people complain of problems with the Dr. Bott and Kanex (note I have not tested either of these, just posting complaints I have seen) products. Well Belkin has really impressed me. SETUP: It has a simple setup. Plug in the HDMI cord from your XBOX, Playstation, whatever into the belkin box. Then plug in the Mini Displayport cord and USB cord from your iMac into the Belkin box. Then when you are ready to play, just turn the XBOX on. Your iMac will automagically know when it is turned on and flip to display the XBOX on the screen. When you are done playing, just turnoff the XBOX and your iMac instantly switches back to the desktop. It really is idiot proof. VIDEO QUALITY: The Belkin AV360 does display in 720p. Visual sticklers will probably not be satisfied with this quality when they know that the iMac's screen is capable of more. 720p was fine for me. Definitely could see some pixelation because I was sitting pretty close to the screen which only enhanced the pixels. I was still satisfied because I doubt 1080p would be much better since I was sitting so close. PACKAGING: Everything you need to connect your iMac to the Belkin AV360 is included in the product. You only need to supply the HDMI cable to connect the Belkin to your XBOX. This can be picked up for about $3 at Monoprice. SCORE: I give this product 4.5/5 stars. The only thing that I would like to see improved is for the Belkin device to be a little bit smaller (stuff can always be smaller right?) and brushed aluminum instead of white as Apple seems to be moving towards the brushed look over the classic white. Those are minor inconveniences and do not distract from the overall experience of the product.