I've been thinking about this but can't come up with any real, functional reasons.. I hear people saying it's better for gaming but I don't play games so... other than safari in landscape.. IOS6 does not do much to take advantage of the larger size. what are some other reasons a taller screen is better. I'm starting to think it's going to double as a remote for the upcoming apple tv? lol The design hasn't grown on me yet and actually keeps looking more strange by the day.. It would be different if apps and ios took advantage of the screen but they really don't (atleast yet).. pictures can't even fill the screen.. seems like a weird design choice or maybe ios6 is just starting to show its age.