Part of what made antenna-gate happen is that so many millions of people spent so much time browsing in anticipation. Too many eyes were fixated on this release and so much focus was dedicated to every detail that this minor downside turned into a spectacle. Think about it, once you have an iPhone in your hands are you gonna be reading articles every morning about it anymore? Are you gonna Google iPhone 4 and scour every article you can find? Not after you already have it. You only want to read about the thing until you actually get your hands on it. Until then thats the next best thing, reading every detail you can about it. But despite the 3 million that found one, millions more still didn't have one. And add to that the giant pool of people delaying their gratification for a few weeks to get the white. Well those people were still browsing the web ABOUT it as opposed to browsing ON it. --And some of these bystanders are not good guys. Some are more judgmental and critical. This means there are still millions of people excitedly anticipating their ownership of one. Which means that they are excited and thinking about it and are obsessing over it. And the only access they have is the web. We all know what the internet did to this release. Part of the people wanting it are not necessarily Apple die-hards, and some are even on the fence. But either way, from a technology standpoint, its an exciting release and its an exciting topic that has been covered to death every step of the way and everyone, no matter what side they are on, wanted to read about it. Not many people own one first hand, but EVERYONE has an opinion on it already. And people copy each others ideas. This groundswell of researching/reporting created the vicious cycle of hate and confusion. If Gizmodo hadn't leaked it, there would have been less early web browsing about it --weeks before it was even announced people started to super study everything they could about it in detail and formed that daily habit. And now there are so many iP4-less bystanders still watching, waiting, reading, judging from afar. It would have been less of a debacle if everyone black and white got it together and there wasn't so much sideline speculation. So far, only a few million have one, and even millions more are just anticipating. Part of the widespread magnitude of this reaction was caused by the early leak and the sloppy white phone situation. If those two things had never happened, not saying the imperfection would be less severe, but I believe it would have been less mainstream.