The options they present: The particular lines of division are less important than the act itself, but one of the most promising splits would be to separate Google search from the rest of the company’s venturesand open up the market for the advertising that goes along with search to other vendors. Another option would divide YouTube and Google’s advertising units into stand-alone companies and separate them from Alphabet’s other ventures. If the advertising units, DoubleClick and AdMob, were spun off into stand-alone companies, meanwhile, it would introduce more competition into the digital advertising marketplace. A more aggressive approach would also make stand-alone companies out of YouTube, Android, and Google’s cloud services (Gmail, cloud storage, maps, etc.), separating all of them from Google search. https://apps.bostonglobe.com/opinion/graphics/2018/06/break-google/ I don’t see any of this ever happening but I think we’ll see more editorials like this (and with Amazon too).