As with all things, there are two perspectives on this issue. Lets talk about it in this thread without the anger, name calling, or immaturity. Lets try to approach this with an open mind, open but respectful dialogue, and letting go of your anger or frustration with apple and/or others' opinions. First, lets look at Apple's perspective: They are a business, first and foremost. I think that is important to realize here. They are massive and supply many, many people with their own personal devices. They make decisions to make money. They have lots of employees to pay. Ultimately, they have the right to make money any way they can. Whether it is selling us overpriced cases, or selling us professional and excellent devices. They have the right to make those decisions and as the customer, we have the right to buy or not. We realize there are business reasons for apple to "rush" a product launch. The sooner it's out there, the sooner they make money. The better for them against their competition. Do they like the attention of having limited supply and high demand? Maybe. None of us really know what is going on in their heads. But I think we can all agree that we don't know all the facts and that there are probably very good business reasons to do this. Now the customer: Now, lets understand the customer's pspective. Some of you feel that if Apple has a product launch, there should be ample supply in all colors and all configurations. Mainly so that we aren't waiting in lines for hours only to be turned away. Or that we aren't spending hours tracking down a phone at a local store. Whether or not you agree with these feelings, you have to agree that people do feel this way. I can understand the frustration. These people feel as if they aren't being treated well by Apple. We spend a lot of money on these devices and want better treatment. Ultimately, I understand both sides. There are times when I feel as if apple is a business and has the right to make whatever decisions they want to. There are other times when I wish a little more consideration would be taken with a launch. Perhaps pre-orders a few weeks ahead so that you can gauge demand and alter manufacturing accordingly. Perhaps there is a compromise in between. Here is what I ultimately hope: That apple consider its customer's frustration in the future and that the customers realize its a business and they themselves may be making the same decisions they are. You have to sit in the other persons' shoes before truly judging their thoughts.