Ok, so I just upgraded from my iPhone 3GS 32GB to an new iPhone 4 32GB, which cost $299.00 before tax. Last I remember, my sales tax was 9% here in Clovis, Ca. When I bought my iPhone 3GS, it was roughly $326 including sales tax so WTF? A near $50 jump or what on the new iPhone 4, which costs $370.44? It should have been roughly the same price as my 3GS correct? I asked the sales associate and he said that the high price was because it was a "hot item," which explains the high tax. It still doesn't make any sense, I feel like there is a mark up some where that he's not telling me...or am I wrong? Damn, that is a big chunk. Edit**ok, so it just hit me, was I charged for the full retail price of the iPhone and NOT for the discounted price?