http://www.latimes.com/business/hol...bart-kelloggs-advertisers-20161130-story.html First, pulling your ads from a publication, show or station that conflicts with a company's values, or for any reason really isn't un-american. It's capitalism and I thought that's something most conservatives were in favor of? Second, boycotting is not stupid or un-american, but I really don't think people in general are organized or coordinated enough for this to be effective - especially when you'll have the "left" potentially and purposely buying more in support of their decision. Boycotting can be effective to make your voice heard, even it can be considered passive. And really only if you're actively giving something up. Boycotting something you never use or pay for has no affect. That's why I laughed at the Hamilton boycott. The show is sold out for nearly 2 years. I also noticed that Kelloggs was founded by a Seventh Day Adventist. It should really come as no surprise over at Breitbart or its readers that they have values that conflict with the publication. The real surprise might be why they advertised there in the first place. Lastly, I have to say on a personal note that I equate this type of boycott to when someone breaks up with someone and then they get angry and scream, "You can't break up with me, I'll never talk to you again!"