This may come as a bit of a surprise to many of our American members. But you've probably never eaten cheddar cheese. Sure, many times you've picked up a package of something that looked like this: or this: but trust me: Its nothing like the the sublimely rich, slightly crumbly, off-white delight that marks the real article that comes from a small geographic area in Southwestern England. Proponents of "Freedom" make the case that business ought to do whatever it wants. Businesses can, under such a philosophy, call their products whatever they want. They can call it Strawberry Shortcake or filet mignon if they want to. You can mock and sneer at the EU, with its cumbersome, tiresome regulations, all you want. But I, for one, am a believer in the power of words. That businesses ought to be truthful in the marketing of their products.