http://www.zdnet.com/blog/hardware/why-do-people-choose-android-smartphones/13619 I've said it before and I'll say it again, but by far the biggest factor as to whether someone chooses an iPhone or an Android device is price, and this poll of the British public reflects that. It's interesting to see that the respective marketting approaches (Android as an OS and iPhone as a device) are reflected exactly as you'd expect in the "OS Brand" and "Hand Brand" categories. Of course the biggest surprise is "Ease of use" where Android scores a marginal win; not a result that most people would expect. In addition, the "Network Operator" category appears to be an anomoly as the iPhone is now available on all of the major networks, so you'd have typically expected the scores to be about the same. What we can devise from these results is that the introduction of a cheaper "iPhone Mini" would have the biggest impact on a customer's choice of device, and it'll be interesting to see if Apple eventually go down that route (as they did with much success in the iPod range). M.