It's well known that Apple's products vary a lot in price depending on the country. Let's imagine I live in France where a product is €1000 while the same exact product is €800 in the UK. What's stopping me from going to apple.com/uk, ordering a Mac from the UK online store for the price that people in the UK have to pay, using my French debit card and entering my French shipping and billing address, since they ship worldwide for free? No import taxes either since both countries are in the EU (for now). France vs. UK may not be the best example, but there are many EU countries where the price difference is huge. I mean, if it was that simple, everyone would be doing it, but it seems like no one I know is doing this. But I don't see why this wouldn't work. Am I missing something? Do they reject the order if your payment card wasn't issued in that store's country or something?