I ordered my iPhone 5 online as soon as the site went live. As many of you may know the site initially stated that 1 adapter is included free with the iPhone but was later changed. Anyway I called apple and advised that the adapter was not included in my parcel. I spoke to a manager who advised that it was an error and that it was changed quickly. I argued the point that correcting the error is fine but for people who ordered while it was still there should be honoured by apple. I mentioned that the 16gb iPhone had a price increase of £29 this year and that I had assumed this was to cover the included adapter. I also mentioned that when I purchased the phone online it was an agreement between me and apple and that I should receive everything that was described on the site at the time of purchase. Unfortunately apple's stance is that they are not honouring the mistake under any circumstances and that if I wasn't happy I am entitled to a full refund of the phone. I advised the manager that I would reconsider my custom with apple in future as there is very strong competition these days and when I buy something I expect it to come with everything that is described at the time of purchase. She did mention that the small print says they are entitled to correct mistakes and don't have to honour them. I said that with the profits apple make its a very poor customer experience. And that was the end of that. I wonder what trading standard/consumer rights would say about it? Although I presume the customer does not have a leg to stand on.