Can Microsoft Catch Up in Mobile?

Discussion in ' News Discussion' started by MacBytes, Feb 12, 2009.

  1. MacBytes macrumors bot

    Jul 5, 2003
  2. jayducharme macrumors 68030


    Jun 22, 2006
    The thick of it
    Wow. MS is really cutting-edge. I'm blown away by how far their technology has come. No one else has this ability. And what a great name for the service! It should do well at the Social. :rolleyes:

    The ad will be a picture of Ballmer eating a phone shaped like a churro. Delicious.

    CUSTOMER IN BEST BUY: "I'm looking for a phone that gives me a confusing assortment of drop-down menus and re-sets itself at New Years."

    Yeah, that's actually one of the headers. I wonder if MS will take the feeble Zune and turn it into a phone. That would be real competition. But if the company just continues to make an OS for a random assortment of phones, they'll be left in the dust.
  3. gilesrulz macrumors member

    Jun 17, 2008
    Microsoft has never innovated anything. Ever.
  4. EmperorDarius macrumors 6502a

    Jan 2, 2009
  5. IJ Reilly macrumors P6

    IJ Reilly

    Jul 16, 2002
    Since that's not really true, one wonders what Microsoft really needs to do to make this approach work for them.
  6. macFanDave macrumors 6502a

    Apr 14, 2003
    Catch up in Mobile OS?

    They are still behind on computer OS's. How can they catch up on a whole new platform?
  7. elppa macrumors 68040


    Nov 26, 2003
    XML HTTPRequest
  8. bobsentell macrumors 6502a


    Nov 14, 2008
    Microsoft owns ~90% of the OS Market Share. So who's catching up with who?

    And since Microsoft has had a mobile version since Pocket PC 2000, I would hardly call releasing a new mobile version "Catching Up". Sounds to me the fanboys are concerned Microsoft's idea will work. Windows mobile is only 4% behind Apple in terms of mobile market share, and they don't market it as much as Apple.
  9. IJ Reilly macrumors P6

    IJ Reilly

    Jul 16, 2002
    Microsoft's share of this market is declining while Apple is gaining. Microsoft's "idea" is to try leverage desktop Windows into mobile devices. Since this has essentially been their strategy since WindowsCE, and it hasn't worked yet, I don't see how repackaging this same approach is going to fare any better. If you'd been following this you'd know that Ballmer was talking recently about how Microsoft needed to recreate the end-to-end product experience that Apple does so successfully. The conclusion one has to draw from this latest chapter is they've already given up on that idea and have fallen back on their default strategy.
  10. LeviG macrumors 65816

    Nov 6, 2006
    Norfolk, UK
    In my view primarily
    ms mobile os = business focus
    apple os-x mobile = consumer focus hence it's 'fashionable' item status - it's cool to have an iphone

    MS Mobile has a lot more features, isn't as restrictive and also supports more than one device so it is in a way a more developed platform. In my opinion all it needs is a decent interface (theres a fair few decent phones already) and it will claw back some of its lost users.
  11. macFanDave macrumors 6502a

    Apr 14, 2003
    It should be "with whom," but what can you expect from a Windows user?

    Windows is way behind in ease-of-use, security, quality, innovation, consistency, etc.

    Should "The Dark Knight" get the Oscar for Best Picture because it took in more than a half a billion dollars at the box office? That's Microsoft logic (and the logic of the PeeCee apologists). Microsoft's going to be out of the OS business in five years.
  12. dolphin842 macrumors 65816


    Jul 14, 2004
    I'll be the first to give Microsoft lots of flak, but they're not all bad. Hey, if they can make a decent portable OS and provide tight integration a la iPod+iTunes, then they'll earn their part of the market. Their Live online service seems to be generally working, which is more than we can say for certain other players in that market.
  13. coolfactor macrumors 68040

    Jul 29, 2002
    Vancouver, BC CANADA
    Market share has nothing to do with the fact that they need to catch up. In fact, their sheer size and installed base makes it slower for them to keep up to pace in terms of life-changing technologies. You need look no further than iPhone. Apple has been in the phone industry for 2 years and look how dramatically it has changed. Microsoft is not capable of initiating that type of quick change.
  14. tbishh macrumors newbie

    Nov 10, 2008

    haha, sad, but true :)
  15. ritzuk macrumors member

    Dec 1, 2005
  16. IJ Reilly macrumors P6

    IJ Reilly

    Jul 16, 2002
    Right, and it always surprises me how easily and often Microsoft falls back into old habits. What they know institutionally is that Windows is their big meal ticket. When all else fails, they attempt to leverage Windows. Again.
  17. Saladinos macrumors 68000


    Feb 26, 2008
    Microsoft make money, Apple make products.

    And Apple have been getting increasingly good at making money, too. Microsoft hasn't got any better at making products.

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