When there is the ability to pre-order like there was last Friday, I don't understand why there are long lines at Apple stores. Last year it made sense b/c the pre-order was a mess and millions of people weren't able to get through (me included). But being that it was relatively smooth this year, it doesn't make sense to me. For the die-hards, isn't it easier to wake up at 3am, go to your computer for 15-20 minutes and go back to sleep rather than waking up at 5am and sitting outside the store (or even waiting overnight in some cases)!? I get that some people enjoy the "experience" of it but I don't understand the excessively long lines. So what's the reason?