I just read this article (http://www.freep.com/money/tech/mwend8_20040308.html) highlighting how M$ wants to have a version of windows in every 3rd car by 2006. Despite my overwhelming distaste for M$ in general and their OS. It made me think about the logistics of it, and 2 main thoughts come to mind: 1) Landing deals with the big 3 would put Mac OS and Apple deeper in a whole to struggle out of (if this was really even possible with monopoly issues and such... like I know of such things). 2) What cars will these systems be implemented with? Not your Ford Escorts or Chevy Cavaliers. Most likely your New Yorker's, your Explorers/Excursions, and other more sporty cars. Your more pricier, higher end cars. Cars that require a bit of money and good job to pay for them. Think about the demographics of such a consumer that would be interested in such a feature, and use it. am I wrong, or wouldn't most of them (around 50%) be Apple users? Most of the creative production fields would fall under that category. I know there are a lot of people out there that still use M$ (and that saddens me ), but really, wouldn't a lot of people in that demographic be mac users and have strong feelings in opposition of such a system in their car?