A quote from the piece on Apple from 60 minutes:
Ive explained that zeroing in on a product's "emotional context" is a big part of Apple's development process—investing lots of time experimenting with materials, surfaces, textures, colors, shapes, to arrive at the right tactile experience. He showed the 10 prototypes for the iPhone 6 and 6s that had been made with their in-house machining tools, before landing on the two sizes that "felt right."
Seems a shame that we put cases on our iPhones when all this time is spent to make them feel right huh?
We kill them with plastic and blocky rubber cases.
Ive explained that zeroing in on a product's "emotional context" is a big part of Apple's development process—investing lots of time experimenting with materials, surfaces, textures, colors, shapes, to arrive at the right tactile experience. He showed the 10 prototypes for the iPhone 6 and 6s that had been made with their in-house machining tools, before landing on the two sizes that "felt right."
Seems a shame that we put cases on our iPhones when all this time is spent to make them feel right huh?
We kill them with plastic and blocky rubber cases.