CNN: Apple continues its year of price hikes

[AidenShaw]

https://www.cnn.com/2018/11/01/tech/apple-products-pricing/index.html

(CNN)When the $1,000 iPhone X was announced last year, Apple watchers gasped: Can the company possible get away with charging that much for a phone?

Yes, it can.

The sticker shock has already worn off, and Apple has gone on to hike up the prices of most of its product line. Last month, it raised the prices of its entire iPhone line, and this week it did the same with even more products.
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[G5isAlive]

Nothing excites name calling more than price discussions... get the popcorn ready

 

[AidenShaw]

https://www.cnn.com/2018/11/02/tech/apple-iphone-metrics-problem/index.html

Apple has a problem it doesn't want to talk about
By Seth Fiegerman, CNN Business
Updated 1:22 PM ET, Fri November 2, 2018


(CNN)The era of rapid iPhone growth ended years ago. Now Apple is making a change to ensure it doesn't have to talk as much about that problem.

On a conference call Thursday, top Apple executives laid out their plans to stop disclosing the number of iPhones, iPads and Macs it sells each quarter. It's a move that shocked analysts and only added to jitters around a mixed earnings report.

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[T'hain Esh Kelch]

If Apple actually innovated in the Mac area, and created a logical line of machines, and set proper prices, they could spur growth. They could even go into support of gaming, which would bring a whole new area of buyers in.

Cook's Apple is a very strange one. It has been all about profit, and now they've likely hit that wall, they run around like headless chickens and have no idea what to do.

Nothing excites name calling more than price discussions... get the popcorn ready

You obviously haven't been to PRSI.

 

[vkd]

"Finally, there are the investors to worry about. Most people who need personal computers already own them, and Apple makes money off of the regular upgrades. To make up for any flattening or falling sales, Apple can use price increases to trade volume for revenue and make shareholders happy."

 

[AidenShaw]

"Finally, there are the investors to worry about. Most people who need personal computers already own them, and Apple makes money off of the regular upgrades. To make up for any flattening or falling sales, Apple can use price increases to trade volume for revenue and make shareholders happy."

That's a very risky tactic.

If the higher prices further depress sales, then both volume and revenue will drop.

Apple has just announced a Mac Mini with a $4200 top price. How many will they sell? If Apple raises the price to $5200, will the added margin help or will the sales volume drop and negate the better margin? How about a $6200 Mac Mini?

The point is that price increases can reduce volume, so "trade volume for revenue" makes a very risky assumption about the price sensitivity of their market.

 

[alent1234]

If Apple actually innovated in the Mac area, and created a logical line of machines, and set proper prices, they could spur growth. They could even go into support of gaming, which would bring a whole new area of buyers in.

Cook's Apple is a very strange one. It has been all about profit, and now they've likely hit that wall, they run around like headless chickens and have no idea what to do.


You obviously haven't been to PRSI.

it was worse with steve jobs

 

[maflynn]

If people stopped buying the higher priced items, Apple would be forced to change course. People complain about the high priced, but many of them march right over to the apple store and buy a 1,200 dollar phone. I'm looking in the mirror when I say that, because I'm just as guilty as the next guy/gal pissing and moaning about the price but then goes and buys a new MBP