Let me first say I'm sorry in advance if anyone has posted this before. I wasn't quite sure how to word it succinctly enough so that a search would be very effective. Forgive me also. I couldn't decide between iPhone and iTunes in terms of where to post this. If there was an area named "Apple's c*ntyness" I would have posted it there. But perhaps I am overreacting. Why the hell can't my iTunes purchase account, that I use on my iphone and iTunes, autmoatically remember/know on Apple's side that I bought content? Why do I have to sync the phone for purchases to transfer? Am I purchasing from two different places? What is the difference between purchasing from iTunes and the iOS Appstore? And if there is a difference why the hell can't Apple resolve the purchases on their side? This always sounded odd to me in the past but it was never annoying until now. My phone has been giving me audio issues when un-pausing with the headset remote, and I decided to restore it from backup to see if that resolved the issue. When I went to do it I got a message saying there were purchases on the phone that needed to sync with iTunes and that if I didn't do that I'd have to buy them again. Excuse me?! Its the same account right? I have the same username and password when I buy things from iTunes and iPhone, so it is one account right? If that is the case why the hell can't Apple sync that **** on the back end? Why do I have to sync that between the two on my end? Are you saying that Amazon can figure out how to let me buy **** from their app, and on the computer but Apple can't? Please tell me there is a good explanation here because this is pretty baffling to me how a multi-billion dollar company can't figure out how to resolve that someone purchasing content from two different devices with the same account, that work on the same item, and force the user to tell the two devices that they have purchased said content. Thanks for reading my rant. Any clarification, on the reasoning would be awesome.