Now that Apple will be selling magazine and newspaper subscriptions alongside movies and television, changing the name to the Apple Store Online or something like that makes sense. Or maybe, and follow me with this, Apple creates a dedicated application, the iStore, beautiful and light-weight, that could manage your magazine and newspaper subscriptions along with movies, music and television. Purchasing would also be done through this store. I'm thinking of something like Bodega. (http://www.appbodega.com/) this could also finally be the iTunes Store for Mac applications some people have wanted. Who knows, pure speculation, but it couldn't be pretty cool.