Yup. I cracked my screen last night. Slipped out of my polyester Adidas track pants pocket. Albeit a shallow pocket. And right on to the concrete front step of my house. I did purchase Apple Care + on launch day, so $99+$49 later and I have a brand new replacement. I felt awful walking into the Apple Store tonight. No Genius Bar appointment, I found the manager (wearing a black shirt, not blue). Told him what happened and he set me up with someone immediately to do the swap. Backed up the broken phone over wi-fi through iCloud and it was as painless as possible. I said that I couldn't possibly be the first and the employee said, Nope. A girl came back after purchasing a phone on launch day--dropped it in the parking lot on the way to her car. No Apple Care, so she spent an additional $229 to replace a phone she owned for just 10 minutes. OUCH! Whether he was making the story up or it was actually true, didn't matter. I somehow felt a little better about the whole ordeal.