Creative loses first battle in Apple 'war'

Discussion in ' News Discussion' started by MacBytes, Jan 20, 2005.

  1. MacBytes macrumors bot

    Jul 5, 2003
  2. jsw Moderator emeritus


    Mar 16, 2004
    Andover, MA
    They should have hired a porn star. ;)

    On the plus side, I do believe Creative sold more players overall than Apple sold gold minis, so, really, um, that's sort of a win.
  3. SuperChuck macrumors 6502


    Nov 15, 2003
    Chucktown, SC
    My little brother called me from college last night to let me know that he finally bought an iPod. The friend he took to the store with him said, "why don't you check out the Creative player?"

    "Because my brother would kill me."
  4. bousozoku Moderator emeritus

    Jun 25, 2002
    Gone but not forgotten.
    Creative does have something with their equipment. I'm not sure what it is, but they might try medication to make it better because their engineering staff certainly doesn't seem to be able to make it better.

    If you consider how most of the players work, they're concentrating on specification sheets, not usability. How great is something if all the features in it only work in a mediocre fashion?

    Creative's financials bear that out. They offer many things and concentrate on nothing, unless it's pricing. They seem to work as if they're the only company making a product, as when they started, and it's not helping them. Talk is cheap, action is tough.
  5. nagromme macrumors G5


    May 2, 2002
    "It's our target to beat iPod in this quarter."

    Now THERE'S a thing to say!

    And $100 million spent on advertising without achieving the goal. Ouch.

    PS, Time for MacRumors to get another rack of Xserves :)
  6. srobert macrumors 68020


    Jan 7, 2002
    I was thinking the same thing ^_^. Now everyday feels like a macworld keynote day.

    Let's have a macrumors mugs sale to finance the rack. Gotta make room for all the "halo effect" swithers.

    edit: ————————————————————————————

    Ok! I'll do my part! ^_^

    Here is a little propaganda poster I quickly put together:

    Attached Files:

  7. nagromme macrumors G5


    May 2, 2002
    Or just click some banner ads :)

    I turned off StopADVbanners. All in a good cause!
  8. wrldwzrd89 macrumors G5


    Jun 6, 2003
    Solon, OH
    I would click the ad banner at the top of the page before I posted this, had Safari not complained that it was a zero byte resource.

    Anyway, back on topic:

    Creative, or any other company, can't beat the iPod on specs alone, or even specs and price. If you can beat the iPod on usability, however, you may not need to beat it on specs or price - that is the key.
  9. solvs macrumors 603


    Jun 25, 2002
    LaLaLand, CA
    Considering most of those were low end, especially flash based, I wouldn't even give them that. ;) Shuffle is going to pretty much kill what little sales they might have had.
  10. painimies macrumors member

    Jan 10, 2002
    It's propably too late for that. Maybe if you beat iPod on usability and looks, you might have a slim chance.
  11. dontmatter macrumors 6502a

    well, DUH they couldn't beat the ipod in a single quarter. But, they did have half as many sales? That would seem like an increase in market share... and at least a larger portion of the market than I thought they had. I mean, compare that with apple's market share on computers, and the effective "war" declared by jobs a few weeks ago (not in rhetoric, mind you, but in released products)... and we would KILL to have as much success in the windows war as creative has in the ipod war. It's a war of attrition, so momentum one way or the other matters a whole lot more than actually being ahead.
  12. nagromme macrumors G5


    May 2, 2002
    That was flash players--a market Apple wasn't even IN. And apparently, it's about 1/3 of the overall player market. Apple had nearly all of the 2/3 that is HD players, and it looks like Creative did well in the 1/3 that is flash players. But the sales they took, therefore, came from other flash makers, not from Apple.

    And now Apple has a flash player...
  13. 24C macrumors 6502a

    Nov 9, 2004
    When do you think we'll get an update on numbers quarter? With digital downloads set to explode, you'll need some growth to keep dominating market share...I just hope Apple can supply enough units.
  14. Lacero macrumors 604


    Jan 20, 2005
    Next quarterly financials will likely project 2005 fiscal year unit sales. I think Steve will give us an update at WWDC.
  15. nagromme macrumors G5


    May 2, 2002
    I can definitely forsee the day when Apple needs to add more manufacturing partners.

    That doesn't make sense to help with PowerMac shortages, when IBM has to few chips.

    That doesn't make sense to help with iPod Mini shortages, when not enough compact HDs are being made world wide.

    And that doesn't help when the constraint is only due to a rush of initial demand--because when that demand has subsided, you have a lot of wasted money spend on unneeded production capacity.

    But it DOES help when component shortages are a non-issue, and when demand is expected to STAY high.

    I suspect that may be the case with the iPod Shuffle and Mac Mini, if it turns out Apple can't keep up. Time to add more manufacturers or plants if that happens.

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