The BBC series 'From our own correspondent' focuses on the 'Cult of Mac' from the Apple Store in SoHo. Link to BBC online article It's pretty positive although there are a few mistakes. I'm also distressed to discover that I'm missing out on a secret acknowledgement signal It's on Radio 4 now. I can't listen at work unfortunately - but you can stream it from the link above for the next week. Or listen in on the World Service at various points for the next week.