Well, got my new iPhone 5S this morning. Get to work, go to set it up and bam. Either dead pixels or dust under the screen right on the middle of the screen. I have never had this issue before and always saw complaints about it. Never understood the big deal. And it's especially glaring with the large amount of white in iOS7. What is the best course of action. The stores obviously will not have any for a while. I can maybe learn to live with it. Or should I take it to an Apple Store, have them check it out and notate the account and then go back when they have stock? Anyone else have this issue before on prior models?