I just saw the new Dell DJ commerical. It basically starts out with a guy stealing all the local kids jobs to make enough money to buy an HD MP3 player. Dell shows him looking at what appears to be a rio or samsung but has no names on it and then says why buy a high priced MP3 Player when you can buy a Dell DJ for so much less. It actually then shows the price of the DJ and says right below it that it's priced below the price of the iPod. Then it goes on with some special they have on computers..like they always do. I found it funny they didn't even use the Apple iPod but another brand but referred to the iPod in their price comparison. To make a commerical like this tends make one believe the Dell DJ isn't selling too well, which it isn't around here.