I'm a designer. And I freely admit that sometimes I'm guilty of the mindset that design will somehow change the world. But occasionally, artists and designers get so caught up in something that they don't even notice how far up their rectums their heads have gotten. Here's an example: http://homelesssigns.tumblr.com I understand the idea here. Fundamentally it's marketing. Give people a more eye-catching sign, and they will conceivably attract more attention and get more assistance. But to me, there seems to be a pragmatic level of this that's being overlooked. Instead of relying on typography and an interview to help these people, why not buy them a meal instead of a sign? Or help them find shelter? This project seems to skirt the line of exploitation, and that makes me very uncomfortable. Is there another side of this that I'm missing? Although, I have to also admit that signs are very pretty.