Many companies have used the term "arcade" to describe a multi-game service and "Xbox Live Arcade" is no different. However it appears as though Microsoft may have succeeded in reviving the "arcade" craze that spawned the video game industry decades ago - all with out really trying. When XBLA was lauched it was simple a sideline priority to the company, another bullet on a feature/service list. Yet consumer interest seemed to explode to the surprise of many developers and publishers - including Microsoft themselves. Focus on XBLA has been growing rapidly with many new games headed it's way. Some Development studios are reportedly deciding to put their main (or excluse) focus on the 'XBLA Platform'. Gamers are embracing it and the classic focus on scores and achievements has a strong resemblence to the classic arcades of history. Has Microsoft unintentionally revived the "arcade", but now instead of having multiple physical arcade rooms, there is one massive, networked, virtual arcade room where players can engage in classic (old and new) arcade style games to compete for scores and achievements from their couch? Demand for true games, set apart from realistic graphics, physics, and movie-like presentation, seems to be higher then most in the industry even realized and now developers with desire to make those type of games now have an avenue in which to reach millions of gamers, all in common space now familiar to the consumer. Other companies intend to replicate it's success I'm sure, namely Nintendo with their Virtual Console and PS3 with some sort of arcade as well. These may or may not be as successful as XBLA, but one thing seems evident - the arcade is back, with old and new gameplay-centric games alike.