"For a user, they look at it and say, 'Now, all of a sudden, you're doing a deal with the devil?'"
I think Microsoft would be getting the short end of the stick, statistics showed that Digg users are very unlikely to click on ads, about 1/3 of what a normal web user is expected to do.Digg made a business decision. If you like the site, why the hell would you care who is providing the advertising? It's not like you click the damn ads or even read them. Please spare me the Microsoft is evil diatribes.