My 64GB is "unapologetically" FULL because of Apps and I barely have any room for music or video. Maybe I am an App whore but dammit they might be useful one day and isn't that the whole point - to have me buy Apps? Don't punish me for getting sucked into Steve Jobs scheme. (I swear the small memory thing was his kick). Sure not many of these Apple twerks need 128GB, though I think it is a very amateur or dirt-poor user that can survive on 16GB. I can't even imagine that crap. I'd rather not have to think about what I can have on the phone and what I need to save on iTunes or redownload (G-D Data Charges!) when I need it. I'm not even being greedy, though I do think a proper iPod alone should be at least 500GB if not a terabyte because I'd rather not listen to my music compressed down to crap.