This is completely out of my own mind, but... did you notice in the party's over ad that PC is more "fed" up with Vista and actually is arguing with other PC's about it? Here's a hypothesis for you- the ads are a part of a storyline - that will end up with Leopard being released, not only for mac's, but for all PC's, and PC is overjoyed in the commercial where he starts to gloat back at Mac. Lot's of reason's why this wouldn't happen, like, apple has labeled themselves to be a hardware company in addition to a software company, and an open release (one that can be legally installed on any machine) could hurt their overall sales of hardware... but isn't the profit on software sales much bigger? Most everyone I know who has a PC isn't upgrading to Vista because their current machine still works and Vista would eat it alive. They've used my mac and seen how effortlessly it works - but aren't prepared to drop at least $500 to switch... they said they would drop $129 for an OS - especially if it dual booted. That's my thought... what's yours?